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Kevin Newcomb
2007
Test of YouTube AdSense Unit Reveals Clickthroughs
You may have noticed Google is testing a new ad format, which features YouTube videos inside an AdSense unit, as…
Search Headlines & Links: Mar. 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Citysearch to Acquire Insider Pages
IAC/InterActiveCorp, parent to Ask.com and Citysearch, announced plans to acquire reviews-based local search provider Insider Pages. IAC is not sharing…
Google Shares More Click Fraud Numbers
Invalid clicks on Google AdWords ads have consistently remained under the 10-percent mark, and are generally in low single-digits, Google…
The Long Tail of Local Search
In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search: “Without…
Google Offers More Click Fraud Data
The amount of click fraud detected by Google remains in single-digit percentages of total clicks, and the amount that slips…
Search Headlines & Links: Feb. 28, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
Autobytel’s MyRide.com: The Future of Automobile Search?
MyRide.com, set to debut during the second quarter of 2007, will offer consumers a comprehensive array of information related to…
Google Ad Sales Exec Exits
Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become executive VP and chief…
Panama from a Big Agency Perspective
Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33…