Search Headlines & Links: Feb. 28, 2007

Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Autobytel’s MyRide.com: The Future of Automobile Search?
    Is the company that invented the automotive Internet now reinventing it?
  • Yahoo Adds NOYDIR Tag
    Finally we get to undo the silly descriptions the Yahoo directory editors foisted upon us.
  • Panama from a Big Agency Perspective
    Avenue A | Razorfish put Yahoo’s Panama platform through the paces this month, and has shared some data from 33 search clients.
  • Mobile, Video Search Ads Set to Grow?
    A majority of North American search marketers are interested in mobile and video search, but few were willing to pay more for those ads.
  • SEO Is Easy…and Hard
    Reduced to its simplest form, SEO is a four-step process — though implementing that process is no simple task.
  • Jump On The Video Distribution Bandwagon
    Rich video content can provide additional revenue streams outside your own domain.
  • Step Right Up, Start A Community Site
    Now anyone can invite their extended neighbors into a closed community and begin making money, right?
  • Google Ad Sales Exec Exits
    Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become executive VP and chief marketing officer at CBS Interactive.
  • Convera Offering New Search Tools
    The Convera Publisher Control Panel is designed to help publishers integrate vertical search tools into their sites.
  • Clicktracks CEO Interviewed
    While many people are familiar with Google Analytics, fewer people are aware that Clicktracks offers a free analytics solution as well.
  • vFlyer and “The Year of the Widget”
    Online classifieds content and distribution platform vFlyer has come out with a line of widgets to display products or inventory on Web sites and blogs.
  • Google Holds Testapalooza
    “The idea for Testapalooza came out of discussions about how to build a vibrant testing community here at Google.”

Headlines & News from Elsewhere:

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