Google research says yes, counting the ad format among negative ranking factors. However, Yelp's CEO - and industry experts - remains skeptical of the company's reasoning.
This step-by-step guide to link building with Ahrefs also looks at how the tool helps sort through massive amounts of data so you can make more positive decisions faster.
Google rolled out a new local ranking algorithm that more closely mimics traditional organic search ranking -- but some queries have lost the 7-pack results entirely, pushing many local businesses off Page 1 altogether.
Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda.
Google is targeting links in spammy or low-quality guest blogs, and if you have these types of links you should absolutely nofollow them. But moving forward, should we expect to change all links in a marketing campaign to nofollow? No. Here's why.
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
Have you ever thought which of SEO and marketing websites statistically provides the best content? Or if what people on these sites write about ever really changes? The sunsetting of Google Reader forced me to find out whose content really is king.
Relationship building is becoming a more critical part of many aspects of SEO and SEM. Be genuine. Be unique. Be nice. Doing so can lead to links, traffic, conversions, increased social signals, or something good down the road you can't measure.