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Kevin Newcomb
2007
IAB Issues Guidelines for Lead Quality
The Interactive Advertising Bureau’s Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead…
Yahoo Puts Addition on Brickhouse
Looks like Yahoo’s getting serious about its new Brickhouse internal incubator. It has hired seasoned entrepreneur Salim Ismail to run…
Google to Anonymize Server Logs
In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data…
Search Headlines & Links: Mar. 14, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search…
The Webification of SMBs
The recent enhancements to Google’s Local Business Center is the latest example of companies engaging in what Kelsey Group analyst…
Microsoft Confirms Tellme Acquisition
The rumors that Microsoft was about to acquire voice-enabled mobile search provider Tellme have been confirmed, with an announcement from…
Lenovo to Pre-Load Windows Live Toolbar
Microsoft announced its first major distribution deal for Windows Live services, including desktop access to the Windows Live portal and…
What Makes Good Content Great?
When you’re creating content for SEO purposes, there’s clearly a difference in the quality of that content on a site-by-site…
Can “Visits” Replace the Pageview?
In an attempt to provide advertisers with a new way to measure site traffic, comScore has added a new metric…
Google Audio Ads Expands Beta
Google is expanding its beta test of audio ads, which began in December with a limited number of advertisers. The…