The recent enhancements to Google’s Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the “Webification” of small and mid-sized businesses.
As he explains in today’s SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.
Local marketing is a huge topic and there’s a lot to do here but one fundamental task to start working on first is building your organic search presence
