In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.
“By anonymizing our server logs after 18-24 months, we think we’re striking the right balance between two goals: continuing to improve Google’s services for you, while providing more transparency and certainty about our retention practices,” writes Nicole Wong, Google’s deputy general counsel.
One of the best ways to stay up-to-date with SEO and search marketing developments is to keep a close eye on Google's developments. However, just doing that can be a full-time job. Luke Budka highlights four recent updates you may not be aware of.
SEO: The Movie is a new documentary which explores the origin story of search and SEO, as told by several of its pioneers. It’s a 40-minute snapshot of the search industry that is and was, with a glimpse into the future and what might become of SEO in the years to come. Here are some of the highlights.
Early on, search engine marketing (SEM) was originally defined as the umbrella under which both paid and organic search would fall. Over the years, however, "search engine marketing" has come to mean different things, depending on who you ask.
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