Link building can and should play a crucial role in any online marketing campaign. Link building isn't just the process of acquiring backlinks that point to your site: it's also a proven tactic that increases brand awareness and conversions.
Google’s Distinguished Engineer Matt Cutts was the headline attraction this morning as SES San Francisco 2012 Day 2 kicked off. Cutts joined Incisive Media VP Mike Grehan for a discussion on Panda, Penguin, social signals, duplicate content and more.
Google refreshed the Penguin algorithm late Friday, heading into the long weekend, just as some sites are starting to report that recovery efforts have been successful. This minor refresh is expected to affect less than 0.1 percent of sites.
Two blog posts, "What Every SEO Has to Fight For in 2012" & "2011: The Year Google & Bing Took Away From SEOs & Publishers" urge search marketers to take action on eight issues affecting the SEO community - Industry experts tell you how you can help
Several people contacted me yesterday to ask if I’d read David Segal’s article in The New York Times. I had. And “A ... read more
Since late December, best-of-breed search marketers have been chattering about a supposed and creepy “Position 6” Google SERPs punishment pattern where pages ... read more