Claire Moraa
18
articles
2026
on Search Engine Watch
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Author

Claire Moraa

2026

AI

Adobe expects AI shopping referrals to more than double this holiday season

Adobe forecasts AI-referred traffic to US retail sites will grow 130% this holiday season, but says the channel remains modest…

30 Sep 2026

AI

Manus 2.0 launches video editing, and I tested it on a 30-second ad

Manus 2.0 adds video editing and event-triggered automations, alongside a new agent architecture and persistent cloud computing.

30 Sep 2026

AI

Claude’s growth comes with a $7.3 billion computing bill

Anthropic’s IPO filing reveals the rising cost of building and running Claude, with $4.6 billion in 2025 revenue alongside a…

30 Sep 2026

AI

Claude Sonnet 5.5 promises lower AI bills without a price cut

Anthropic says Claude Sonnet 5.5 is faster and more token-efficient. I tested it against Sonnet 5 on the same marketing…

30 Sep 2026

Digital Marketing

How I spied on 3 competitors’ Google Ads without an account or paid tools

I used Google’s public ad library to compare Beehiiv, Mailchimp and Flodesk’s sales pitches, offers and calls to action. Here’s…

21 Sep 2026

Analytics

Google Trends for keyword research: What our 4-country test revealed

How to use Google Trends for keyword research before you act on it

21 Sep 2026

Digital Marketing

Google Trends for product research: I almost mistook a spike for real demand

Google Trends flagged Amazon Pokémon TCG as a breakout. I checked four timeframes, switched to Shopping data, then came back…

18 Sep 2026

AI Search

I tested 5 free ChatGPT alternatives. One invented facts with confidence

I put five free AI chatbots through the same tests for writing, fact-checking, image analysis and speed. Most had clear…

15 Sep 2026

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