Wikipedia plans to test Google Preferred Sources as search traffic falls
Wikipedia wants to find out whether asking Google visitors to mark it as a Preferred Source can turn a search click into a repeat reader.
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SEO
Google Homepage tests new hover animation on + icon
Google's homepage is testing a subtle new hover animation on its '+' icon a small but…
PPCGoogle tests URL breadcrumbs for sitelinks in sponsored ads
Google is testing URL breadcrumbs beneath sitelinks in sponsored ads on mobile, the latest in a…
PPCGoogle AI Mode now shows sponsored ads and organic products together
Google AI Mode is now mixing sponsored ads with organic free listing products on mobile, a…
SEO News
Bing tests hiding sitelink descriptions until hovered
Bing is testing hidden sitelink descriptions that only appear when a user hovers over the link,…
SEO NewsGoogle tests Chrome desktop Search with AI Mode from the Windows taskbar
Google is testing a new Chrome desktop Search experience that brings AI Mode, Google Lens, and…
PPCBing tests Top Picks badges within Shopping ad results
Bing is testing 'Top Pick' badges with larger result boxes in Shopping ads, likely based on…
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AI Search
Anthropic merges Claude Cowork into Claude chat
Claude users will no longer need to choose between regular chat and Cowork for more complex…
AI SearchNew Google Ads Spend Benchmarks feature will put peer pressure on your budget
Google’s new Spend Benchmarks report shows how your ad spend compares with similar businesses. But the…
SEO NewsGoogle lowers Search Profiles to 10,000 followers, giving more publishers a way into Discover
Google has reduced the eligibility requirement for Search Profiles by 90% since June, opening the feature…
AI Search
Gemini 3.8 Live makes Google Search more useful and clicking websites less necessary
Google is upgrading Search Live’s conversations and language switching, giving publishers another reason to examine what…
PPCGoogle introduces Business Agent in YouTube ads that answer back
The U.S. beta lets shoppers ask product questions inside YouTube ads. It starts with eligible Demand…
AI SearchOpenAI’s Sponsored Agents turn ads into chats—and could reshape paid search
The limited US pilot lets shoppers question a business-sponsored AI agent before visiting the advertiser’s website.