26 best expert-recommended free SEO tools

photo-1426927308491-6380b6a9936f copy

SEO at its most technical level is all about the minutiae. The small, precise details that no-one else may notice, but can make the world of difference to your website’s place on the SERPs.

When your hours of tireless fiddling, reiterating and testing pay off with an improved ranking, it can be a genuinely exhilarating feeling. Especially when it results in direct traffic or revenue growth.

However, that doesn’t stop the work from being tireless, thankless or, at times, a bit boring.

Everyone needs a helping hand, and as an SEO you luckily have a wealth of tools at your disposal to help with your day-to-day maintenance and to speed up the research that goes towards keeping your site healthy.

To help you further – and to save you some money – here’s a list of the very best free SEO tools available, which has been compiled from recommendations given to us from our audience of SEO experts on Twitter, as well as priceless individual contributions from SEO consultant and friend of SEW, Dawn Anderson from Move it Marketing.

Caveats: all of the below tools have been recommended by third-party individuals, they are not officially endorsed by SEW. Some tools will carry out the same functions as others. Please do your own individual research before signing-up for or downloading the following products…

General site health

1) Search Console

Before anything else, make sure you’re signed up to Google Search Console.

Here’s where Google will communicate any issues with your site, and it’s also where you can monitor its performance, submit content for crawling, view the search queries that brought visitors to your site, monitor backlinks… there’s so much useful stuff here, you’d be crazy not to spend some time here every week.

Search Console Search Analytics

2) SEO Site checkup

Keyword research

3) Google Keyword Planner

Despite it becoming slightly less accurate than it used to be, Google’s own Keyword Planner is still indispensable for all SEOs.

google keyword planner

4) Keyword Tool

Keyword Tool is an alternative to Google Keyword Planner, the free version allows you to generates up to 750+ long-tail keyword suggestions for every search term.

keyword tool

4) Keyword Shitter

5) RankBrain.me

6) WordStream Free Keyword Tool

Our guest contributor Larry Kim’s very own keyword research tool comes highly recommended by an anonymous source.

wordstream

Structured markup generators

7) Open Graph Generator

Web Code Tools’ Open Graph Generator is simply designed and easy to use.

Open Graph Generator

8) Schema Creator

Schema Creator helps you create markup according to the range of Schema options from person to event to movie and beyond.

schema creator

9) Webmasters Markup Helper

And let’s not forget Google’s own Webmaster Markup Helper.

structured data markup helper

10) JSON-LD Generator

Joe Hall’s tool will help you quickly generate the correct JSON-LD for any page on your site.

joe hall tool

Crawling tools

11) Screaming Frog – Spider Tool

The Screaming Frog’s SEO Spider was perhaps our most prolifically recommended tool.

12) Crawler FX

From WebPage FX comes this tool that crawls your site based on a key phrase and send you a detailed report via email.

crawl fx

Sitemap generators

13) Audit My PC’s Sitemap Generator

This free sitemap generator not only allows you to build a sitemap discoverable to all search engines, but it also promises tools that “help discover problems that may be preventing your site from ranking well on search results.”

14) Online XML Sitemap Generator

With this tool, you can generate a sitemap.xml for free and it will report on broken links at no extra charge.

15) Free Sitemap Generator

Here you can create free HTML, RSS and Google XML Sitemaps for Windows, WordPress and Online. Compatible with Google, Bing, Baidu and Yandex.

Web Scrapers

16) Web Scraper – Chrome Extension

With this free extension you can create a plan as to how your website should be traversed and what should be extracted. Scraped data later can be exported as CSV.

web scraper

17) Data Scraping

DataScraping.co is a cloud hosted scraping “solution” that offers 1,000 free pages per month.

data scraping
18) Outwit

Billed as a web collection engine, Outwit breaks down webpages into their different constituents, then extracts informational elements and organizes them into usable collections.

Log analysis

19) Splunk Light

Splunk is a piece of software to allows you to search, monitor, analyze and visualize machine data. The Light version is cloud based, allows up to five users, processes up to 20GB of data per day and offers real-time search, analysis.

20) Loggly Lite

Loggly is a cloud-based log management and analytics service, the free version of which allows 200MB of data per day.

loggly lite

Prospect analysis

21) Crystal

Crystal is a personality predictor that analyzes public data to detect your ‘DISC Personality Type” without a test. This can help personalize your communications for other people, so you can speak and write with their preferred communication style.

Redirect checker

22) Ayima Redirect Path – Extension

Ayima’s HTTP header and redirect checker was also very popular amongst our followers.

Search view emulator

23) Lynx Browser

Duplicate content

24) Siteliner

Siteliner is an easy to use duplicate content and broken link checker.

25) Copyscape

Track down stolen or scraped content from your site around the web with Copyscape.

copyscape

And perhaps most importantly of all…

26) Google’s Mobile Friendly and Speed Test Tool

People are five times more likely to leave your site if it isn’t mobile friendly, so run your site through Google’s site speed and mobile test tool.

google mobile test

Related reading

A picture of a spider diagram drawn in red marker in the foreground, with the word SEO in the middle and other terms leading off it: marketing, keywords, strategy, metadata, design, backlinks, intuitive. A blurred person in the background is holding the marker, writing the diagram on what appears to be a clear glass pane.
pr
tools
we can work it out
Simple Share Buttons