Today's search engine marketing news and opinion: Look for Business Opportunities During These Tough Times; In Search Race, Ballmer Seeks More Eyeballs; Google Launches Two New TV Ads Reporting Features; and more.
Today’s Top Story:
 JustilienGaspard |
Look for Business Opportunities During These Tough Times SEW EXPERTS: PROMOTION & LINK BUILDINGOpportunities abound for businesses that used prosperous times to build up their war chest. Even companies that didn’t build up large cash reserves can employ some of the same strategies to expand or enter into new markets. » Full story » Print version |
Search Engine Watch Experts Columns
 TimAsh |
The Decision-Making Funnel, Stage 1: Awareness SEW EXPERTS: BY THE NUMBERS Awareness, and its close cousin attention, are scarce commodities in our fast-paced world. People learn to tune everything out, so it takes more effort for an advertiser to break through the clutter and noise to reach their target audience. » Full story » Print version |
 CarrieHill |
Better Targeting = Better Leads — Demographics for SMBs SEW EXPERTS: LITTLE BIZ Demographic targeting can be intimidating, but it doesn’t have to be. Applying some small business common sense to the topic can bring you some great rewards, once you understand who wants to buy what you’re trying to sell. » Full story » Print version ResourcesAnalytics The 2023 B2B Superpowers IndexAnalytics Data Analytics in MarketingDigital Marketing The Third-Party Data Deprecation PlaybookDigital Marketing Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study |
News from the Search Engine Watch Blog
| In Search Race, Ballmer Seeks More Eyeballs Posted by Nathania Johnson Mar 20, 2009 Microsoft CEO Steve Ballmer just can’t get away from questions about going after Yahoo – again. Just over a year after the software giant made a public – and unsolicited – bid for the Sunnyvale search engine, the playing field has changed. The economy went to the pooper and Yahoo!’s … » Continue reading |
| Google Launches Two New TV Ads Reporting Features Posted by Nathania Johnson Mar 20, 2009 Google has released two television advertising reporting features. They are: Google Analytics enhancements – Now, you can track TV ads by the hour and see how many viewed the ad as well as what percentage of the initial audience was retained throughout the entire ad. Audience Data Reporting – Google is adding … » Continue reading |
| Travel Search Site Travelocity Launches Toolbar Posted by Nathania Johnson Mar 20, 2009 As we all know, the economy has been volatile, which usually bodes not-so-well for industries that are on the indulgent side. But Travelocity is aiming to keep vacations on the minds of consumers by releasing a toolbar. It may seem like bad timing, but with a constant presence of travel deals … » Continue reading |
| Google AdWords Unveils New Templates for Coupon Display Ads Posted by Nathania Johnson Mar 20, 2009 Google AdWords has released new templates that allow you to create coupons for display advertising. The ads can then run on the Google Content Network. Here’s an example: The new templates can be accessed via the Display Ad Builder in your AdWords account. Related Reading: Google AdWords Display Ad Builder Gets Four Updates Google … » Continue reading |
| Google Adds YouTube Feature to Gmail Labs Posted by Nathania Johnson Mar 20, 2009 When you get a link to a YouTube video to your Gmail account, wouldn’t it be nice to view the video right then and there without opening a new tab or window? You’re not the only one who thinks so. A new Gmail Labs feature enables just that. Turn on the … » Continue reading |
| Search for SEM conference and find SES New York 2009 Posted by Greg Jarboe Mar 20, 2009 When I conducted a search yesterday on Google for “SEM conference”, the top sponsored listing was for Search Engine Strategies New York. However, the top organic listing was for the Society for Experimental Mechanics. Welcome to the real world. The organic search engine results don’t always reflect the … » Continue reading |
Search Engine Watch Forum Discussions
| keywords in url vs. length Mar 19, 2009 URL length and new site name. Am I overdoing it? My site name contains relevant searched keywords, but it is bunched together like this: www.myretailsite.com. I have purchased www.my-retail-site.com. The theory here is that the spacing will make the url more relevant based off the keywords it contains. I would redirect … » Join the discussion |
| Flyout Menu Interfering with Optimization Mar 19, 2009 Hello! I am doing in-house optimization at an e-commerce site (find it by searching my username or go to showmecables.com) and I am a relative newbie to SEO. I have been learning a lot as I go along. I recently viewed our site with Lynx and realized something that our webmaster and … » Join the discussion |
| Google Analytics – “New Visits” Criteria Mar 18, 2009 Hello Search Watch- I was wondering the Google Analytics criteria for “New Visitors.” If I am testing out keywords I would think Google would figure me out and then never count me as a new visitor. Yet, it seems like the Google memory is quite short – less than a … » Join the discussion |
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