PPC.
Google AI Mode tests grouped sponsored ads at the bottom
Google is testing grouped sponsored ads at the bottom of AI Mode instead of separate boxes for each website, similar to a layout it tested and rolled out…
Google tests mixed blue and black sitelink colors in sponsored ads
Google is showing a mix of blue and black sitelinks in sponsored ads, following earlier tests with each color individually.
Yahoo tests ads inside Yahoo Scout
Yahoo appears to be testing sponsored ads in Scout, with placements in product carousel results and citation cards.
Google tests a More pages label with underlined links on sponsored ads
Google is testing a ‘More pages’ label with underlined black links on sponsored ads, including a ‘Download the app’ link, following the…
Bing tests large image ad in the center of the SERP
Bing appears to be testing a large image ad below Shopping results, featuring a blue title, description, and “Learn more” button.
Google tests a Found on site label below sponsored results
Google is testing a ‘Found on site’ label with a blue hyperlink below sponsored results, the latest in a series of new…
Bing Shopping tab gets a new two-row product ad format
Bing is testing a two-row product carousel ad in its Shopping tab with a button at the bottom, a format that could…
Google Shopping ads in AI Mode get blue product names
Google is testing blue product names on Shopping ads at the bottom of AI Mode instead of black, following a similar blue…
Google tests new ad format at the bottom of AI Mode
Google is testing a new ad format at the bottom of AI Mode that shows more content than the link-style ads spotted…
Bing tests personalized Shopping results with questions for the user
Bing is testing a Shopping tab that asks users three questions and then tailors results to their answers, similar to recent question-based…
Google sponsored results on mobile are getting more generative
Google’s mobile sponsored results are getting more generative, with a loading animation, a description on each ad, and a new AI-written summary…