comScore released their latest stats on the “Share of Online Searches by Engine”. Google gained April 2005 to April 2006 6.6 percentage points, claiming 43.1%, up from 42.7% March 2006. Yahoo with 28.0% in April 2006, dropped 2.7 percentage points from April 2005, but remained flat from March 2006 to April 2006 with 28% share. MSN dropped 3.2 percentage points claiming 12.9%, and also saw a decline from March 2006 to April 2006 by .3%. What is a bit surprising is that Ask.com’s share also decreased both from April 2005 with 6.1% to March 2006 with 5.9% and then in April 2006 declining once again by .1% to 5.8% market share.
Ask.com has been doing a blitz of TV commercials, which should have increased their share from Mach to April. Maybe the newer campaigns will have a bigger impact? I will ask Danny Sullivan to possibly dig deeper into these numbers, later in the week.