The Silicon Valley Business Journal offers a profile of local search player PremierGuide in the article: Alchemy: Local ads good as gold.
PremierGuide fulfills a valuable role in the local search ecosystem, connecting search engine sites, paid content providers, local publishers and local advertisers together in a way that drives incremental traffic and revenue for all,” Mr. [Malcolm] Lewis writes in a positioning paper for his company. “Paid content providers like Google and Yahoo have signed up many national advertisers, but they lack the local presence and direct sales force needed to sign up local advertisers.”