Articles on Quality Score

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SEO and PPC Need to Stop Being Enemies

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If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. If SEO and PPC worked together, marketers could do their jobs much better - and make a lot more money for their companies. 0 Comments

Choosing Your Agency: It’s About the Team

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There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. There are a lot of parallels between the digital marketing world and the elementary schoolyard days. Here's a look at how you should select your team. 0 Comments

How to Properly Analyze Ad Text Performance

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When setting up a paid search campaign, proper structure is essential for success. By not looking at the data from a holistic point of view, you may end up in a situation where you are making decisions off of non-statistically significant data. When setting up a paid search campaign, proper structure is essential for success. 0 Comments

New Free Dynamic Sitelinks on Google AdWords Ads – Everything You Need to Know

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Dynamic sitelinks are automatically generated and appear below your Google AdWords ad text. They cost nothing if they're clicked and provide more space on the search results. Here's everything advertisers need to know about dynamic sitelinks. Dynamic sitelinks are automatically generated and appear below your ad text. It gives advertisers more space in search results and clicks cost nothing. 0 Comments

New App-Based Search Engine Startup Relcy Tries to Reset SEO

Relcy

The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps, which the major search engines, like Google, can't access. What could it mean for SEO? The idea behind Relcy is to index and rank the content stored within apps on your phone, giving you the ability to search content across all your apps. 0 Comments

Google Panda: Understanding the Technical Inner Workings

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How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. How does Google's Panda algorithm work? No doubt things have changed since the Panda patent was written, but it provides some valuable insight in URL- and group-level ranking factors to consider, and how to avoid and overcome Google's Panda. 0 Comments

Content Creators Ranking Checklist: How Quality Scores Influence

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Even though Google has done away with author images, content creators should pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. Content creators should still pay attention to authorship, as media companies are placing more focus on actual content creators versus an entity. 0 Comments

Google Reveals 4 Things You Need to Know About Quality Score

Happy PPC Advertising

Google has published a whitepaper called "Settling the Quality Score" and updated the 5-year-old Hal Varian-AdWords Quality Score video. While the new content is mostly a re-hash of old stuff, they do disclose a few new insights about Quality Score. While a new Google whitepaper and updated video mostly are a re-hash of old info, Google does disclose a few new insights about Quality Score. 0 Comments

Restructuring Your PPC Campaigns in 5 Key Steps

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Whether you start from scratch or modify an existing account, it's imperative to follow a strategic, sequential plan when restructuring a PPC account. Here are the five steps to follow to get you on your way to a smooth restructure journey. Whether you start from scratch or modify an existing account, you can follow this strategic, sequential plan to make PPC campaign restructuring manageable. 0 Comments

67% of Travel & Hospitality Brands Use Dedicated Mobile Sites

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A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. A travel and hospitality industry analysis by The Search Agency finds that of the 100 travel sites studied, 8 percent implemented responsive design, 67 percent served dedicated mobile sites, and 25 percent served desktop versions of the site. 0 Comments

Black Box Paid Search Ads Showing on Right Rail

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Many pharmaceutical companies that market black box drugs have been very cautious with their advertising efforts. Until last week, black box paid search ads did not appear on the right rail. How will this change affect pharma marketers? Until last week, black box paid search ads did not appear on the right rail. How will this change impact marketers in the pharmaceutical space? 0 Comments

Working With a New PPC Client: 7 Ways to Drive AdWords Strategies & Objectives

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It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. It's all about the client. Whether you've just landed a new client or you've recently started working for a new company or agency, here are seven ways to ensure your client's accounts are optimized and performing at their highest level. 0 Comments

6 Ways to Get the Most Out of Your Search Marketing Agency

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You've hired experts to handle your search marketing. Good for you! Now how do you make sure they have what they need to succeed, are earning their keep, and not just phoning it in? Let's look at a few ways to get the most from your search agency. You've hired experts to handle your search marketing. Here's how clients can keep their relationship with their search agency strong and successful. 0 Comments

How Can Good PPC Managers Become Great PPC Managers?

Good to Great

Good PPC managers get results, know their way around the necessary data tools, and can follow the foundations of PPC well. But great PPC managers don’t stop there. These are some characteristics that elevate a PPC manager from good to great. What are the differences between good PPC managers and great PPC managers? These are some characteristics that elevate a PPC manger from good to great. 0 Comments

PPC SWOT Analysis: Manage Campaigns Like a Business

SWOT - Strength Weakness Opportunity Threat

An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. An analysis of strengths, weaknesses, opportunities, and threats will help give you a detailed understanding of opportunities inside and outside of your paid search accounts. Here's how to do a PPC audit through the lens of a SWOT analysis. 0 Comments

360i Agency Says New Technology Reverse Engineers AdWords Quality Score

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Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. Digital marketing agency 360i announced a new technology platform for pay-per-click advertisers that aims to reverse engineer the Google AdWords quality score and make recommendations on how to improve performance. 0 Comments

SEO for Startups & New Businesses: An 11 Step Plan

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Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. Starting a business only happens once, so it’s essential to get your SEO and content-driven customer acquisition strategy right. Follow these steps to build a well-optimized new business from the ground up that will rock in search and beyond. 0 Comments

4 Reasons You Should Start Obsessing About AdWords Quality Score

Cost Per Conversion vs Quality Score

Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. Your quality score is very important and you'd be crazy to ignore it. Simply put, if you're an AdWords advertiser, improving your quality score should be at the top of your agenda. Here are four reasons why quality scores are so important. 0 Comments

WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

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Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. Search marketing software and service company WordStream announced updates to its free PPC auditing tool, the AdWords Performance Grader, which include updated performance benchmarks, mobile ad analysis, and more. 0 Comments