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Mobile Search Spend Share to Reach 83% by 2018

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Recent eMarketer research found that mobile search spend is growing exponentially with no end in sight, even more so than they previously reported. eMarketer research finds that mobile search spend is growing exponentially, while Google's dominance is threatened by in-app searching. 0 Comments

Brands Boost Conversions With Google Shopping Campaigns

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Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. Google's local inventory ads, which recently opened up to all advertisers, allow brands like Macy's and PetSmart to make in-stores sales from their search ads on both desktop and mobile. 0 Comments

Does Yelp Really Matter?

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In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? In a search marketing world that is dictated by Google, should businesses care about getting Yelp reviews? 0 Comments

Click-to-Call and the Big Data Gap

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Typical analytics tools may not give marketers enough visibility into the $4 billion that is spent on mobile search advertising. Typical analytics tools may not give marketers enough visibility into $4 billion that is spent on mobile search advertising. 0 Comments

Mobile Responsive Sites Boost Search Rankings for SMBs

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While most SMBs know that mobile responsive sites boost Google rankings, many don't know that pain points in mobile search could be costing both clicks and rank. While most SMBs know that mobile responsive sites boost Google rankings, many don't know pain points in mobile search could cost both clicks and rank. 0 Comments

Is Link-Building Dead?

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Is it OK to ask a webmaster to link to me? Or is that an unnatural link? A look at the state of link-building in the SEO community. Is it OK to ask a webmaster to link to me? Or is that an unnatural link? 0 Comments

5 Mobile Tips to Keep You at the Top of the Rankings

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Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. Many of the search marketers speaking at the recent SES show discussed mobile. Here are five focus areas that came up again and again throughout the conference. 0 Comments

Social and SEO Work Better Together

Social Media Sharing

While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. While Facebook likes and Twitter followers don't directly affect search rankings, social and SEO work hand-in-hand. 0 Comments

Expert Tips for Cracking Pigeon and Winning Local

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Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. Here's some insider advice for getting to the top of the rankings. Ever since Google rolled out its Pigeon algorithm for local search, SMBs have looked for ways to get back on top. 0 Comments

SES Miami Preview: Google's Tech Lead Maile Ohye

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In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design. In advance of her session at SES Miami on March 26, Google’s Maile Ohye shares how marketers should be thinking about customer-centric design. 0 Comments

Updating Your Website? Avoid These 4 Common SEO Landmines

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Whatever the reason and whatever the scope, you’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process. You’ve decided to update your website and if you’re going to be successful, you’ll need to pay careful attention to your SEO throughout the process. 0 Comments

Are Your PPC Campaigns Tagged for Success?

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Both Google AdWords and Bing Ads have implemented changes and are making announcements for future changes that directly impact campaign tagging protocol. Are your PPC campaigns tagged for success? Let’s make sure… Are your PPC campaigns tagged for success? Let’s make sure… 0 Comments

#SESLON: An IoT Mindset Will Make Marketing Smarter

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Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. Opening SES London, Shawn Burns of Schneider Electric said that while search and social may seem like apples and oranges, the two share a connected commonality: consumers. 0 Comments

The Ultimate Guide to PPC Call Tracking

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Over the years, call tracking has evolved to a precise science. It’s now possible to track phone calls down to the keyword level. Here are the call tracking options available to PPC advertisers. Here are the call tracking options available to PPC advertisers. 0 Comments

Google AdWords Upgrades URLs for Better Tracking

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Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. Google AdWords has simplified the URL process by splitting the landing page portion of the URL from the tracking information, which means advertisers can update ads without stopping them. 0 Comments