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6 Content Tips for Adapting to the Post-Mobilegeddon World

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Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Beyond site and landing page adjustments, marketers should be mindful of how to format and align their content for maximum mobile impact and consumption. 0 Comments

The Value of Links

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Links aren’t valuable because of Google; Google is valuable because of its use of links. Links aren’t valuable because of Google; Google is valuable because of its use of links. 0 Comments

Are You Guilty of Committing These Mobile-Friendly Mistakes?

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With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. Many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. 0 Comments

Product Reviews for Links? Be Careful!

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Google is getting really good at determining which links to a website are naturally earned and which ones are either paid endorsements or links that were obtained by offering some kind of incentive. Google is getting good at determining which links are naturally earned and which are paid endorsements or links that were obtained by offering incentives. 0 Comments

Google "Mobilegeddon" Has Officially Arrived

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Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments

A Shift to Shopping Ads

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Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. 0 Comments

Google, Yahoo Follow IAB's Advice to Improve HTTPS Encryption

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Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. Following a recent call-to-action from the Interactive Advertising Bureau, the search giants have made changes like HTTPS-encrypted display ads and email encryption extensions. 0 Comments

Google to Make Mobile URLs More User-Friendly

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Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. 0 Comments

Yahoo and Microsoft Amend Search Agreement

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After six years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. After years of rumors around the strength of the partnership, Yahoo and Microsoft have reached a new agreement, which splits ad sales and ends exclusivity. 0 Comments

Yelp Adds Restaurant Reservations as New Search Option

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Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. Yelp Now, which launched today, allows users to find restaurant reservations on the platform by searching for dates, times, party sizes, and types of cuisine. 0 Comments

App Indexing Will Now Affect Google Ranking

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With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments

Google to Update Maps

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A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. A new version of Google Maps will soon offer users related results on searches, as well as real-time information on traffic. 0 Comments

Store Visits Metric Helps Google AdWords Users Measure Offline ROI

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After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments

Google Faces More Antitrust Trouble in Europe

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The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report by the Wall Street Journal. The European Union is very close to bringing antitrust charges against Google, which controls 90 percent of European search traffic, according to a report by the Wall Street Journal. 0 Comments

5 Tips to Boost Your Video SEO Strategy [#CZLNY]

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Filling all description fields and shooting videos with mobile devices in mind are just two video SEO tips St. Peter's Healthcare System's online strategy manager shared at ClickZ Live New York. Since YouTube is the second-largest search engine, video can and should be an integral part of your SEO strategy. 0 Comments