Topic

Google.

Algorithm updates, product launches, and two decades of covering the company that defines search. 8,744 articles
PPC

Google Ads will change how your search budget reaches other websites

A February migration makes your channel settings worth checking before the spending rules change.

By Martin Ashmere · 24 Oct 2026

Analytics

Your Data Manager uploads won’t need SHA-256 hashing from November 16

Google's notice changes the future default, while current API instructions still require hashes.

By Martin Ashmere · 24 Oct 2026

PPC

New PMax campaigns can use your website photos by default from December

Account-level opt-outs will no longer carry over to new campaigns from December 4.

By Martin Ashmere · 24 Oct 2026

Development

DV360 API v5 lets you edit YouTube exclusions that were read-only

The public beta also changes inventory IDs and moves Customer Match management to another API.

By Martin Ashmere · 23 Oct 2026

Development

Google explains why hyphens help it read the words in your URLs

The documentation clarification favors word boundaries without calling for an archive-wide URL rewrite.

By Martin Ashmere · 23 Oct 2026

AI Search

Google plans Agent Compute Engine preview with isolated computers for AI agents

The service pauses idle environments while preserving work and keeps service credentials outside them.

By Martin Ashmere · 23 Oct 2026

AI Search

Google adds existing AI and snippet controls to its Search sharing guide

The October 21 revision brings site-wide AI choices and page-level preview rules into one guide.

By Martin Ashmere · 23 Oct 2026

PPC

LinkedIn brings its B2B audiences to CTV ads in Google’s DV360

Buyers gain another programmatic route, while LinkedIn's public setup guide still lists older partners.

By Martin Ashmere · 23 Oct 2026

SEO

Ahrefs says Google is poisoning 5% to 20% of results sent to data providers

Ahrefs is filtering abnormal results and cleaning up past data; the reported rate varies by provider.

By Martin Ashmere · 22 Oct 2026

AI Search

Gemini adds a small-business hub that remembers your brand style

Marketing and finance tasks join app connections, building on June's Business Profile announcement.

By Martin Ashmere · 21 Oct 2026