Google.
Why progressive web apps (PWAs) are poised to dominate moving forward
Companies undergoing digital transformation face a difficult choice between native apps and progressive web apps. Here are three of the main benefits offered by PWAs
SEO in 2021: What your organization’s executives and senior leaders must know
Merkle Inc.'s VP Head of SEO, Eryck Dzotsi discusses six key focus areas that senior leaders across organizations must understand about the…
Cross-channel and cookieless: How measurement will evolve in 2021
The role of viewer fragmentation, the deprecation of third-party cookies, consumer privacy, and walled gardens in future measurement solutions.
A marketer’s guide to Core Web Vitals and page experience
BrightEdge’s Jim Yu gives his CEO perspective on Google's focus on the user experience and the importance of preparing for Core Web…
Turning reviews into opportunities for reputation and SEO impact
Consumers are most likely to search for a local business on Google or Yelp and pick a winner based on those reviews…
The content renaissance: More than the demise of cookies
Upper-funnel branding and mid-funnel awareness will define brand success in the coming years, begging a strategic pivot to content and context today.
The relation between ecommerce, SEO and SEM
Every brand’s needs are different and require a unique combination of SEO, SEM, and ecommerce. Marketers assess a brand’s goals and capabilities…
A comprehensive guide on using Google Trends for keyword research
Google Trends can be a powerful tool for digital marketers. The 11 best ways you can use Google Trends to find relevant,…
A small business’ step-by-step guide to dominating local search in 2021
Incorporate local SEO techniques into your marketing strategy to increase online visibility for local search.
Solving the agency search intelligence gap
How can agencies fill the voids in their search intelligence? Ian O’Rourke, CEO, Adthena, and Stephen Davis, Global Product Leader for Media…
The future of Google and what it means for search
Croud's Organic Strategy Director discusses the future of Google, right from Google's antitrust lawsuit to Apple as a future rival, and more.
Semantic search drives expanded outreach to potential customers
To reach potential customers, retailers must connect with those already interested in their products. Semantic search helps broaden the net to maximize…
Taking your SEO content beyond the acquisition
Creating effective “SEO content” is all about mindset. Is the generic mindset SEOs often indulge in preventing us from creating effective content?
Five hacks to enhance your organic CTR and rankings in SERPs
Want to improve your organic CTR without content creation or link building? Use these five strategies today to generate more site traffic…
How to create an XML sitemap and submit it to Google
Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different…
Pinterest SEO guide: Eight tips for search-friendly pins
Looking to increase your Pinterest traffic? Follow this guide to optimize your account, pins, and boards for SEO.
2021 Search marketing: The year of automation
Today's SERPs are riddled with shopping ads, Quick Answers, popular products, and videos. Key elements marketers must master in 2021 to stay…
Ways to get the most out of your Google Adwords PPC strategy
A brief on PPC's benefits, PPC advertising must-haves, elements of attractive and effective PPC Ads, and optimizing your Google Adwords PPC strategy.
Eight great ways to audit your ecommerce site’s SEO
If you are unsure about what's the best way to optimize your ecommerce site? This list answers your question with eight ways…
Core Web Vitals report: 28 Ways to supercharge your site
In preparation for the upcoming Google Core Web Vitals update, James Parsons shares some effective optimization tips to help you earn a…
Search in 2021: Five must knows for advertisers and marketers
2021 is set to be one of the most interesting years for search yet. Adthena's VP of Marketing highlights five must-knows for…
Making the argument for nofollow links in SEO
Making the case as to why your SEO team should pursue or at least respond to opportunities even though the result will…
SEO takeaways from 2020: A review of the most unusual year for search
A review of SEO and search engine updates in 2020 right from Google, Baidu, Bing, DuckDuckGo, GIPHY, and more. Plus, a bonus…
How to analyze on-page copy quality
How to tell if your content quality is high enough for Google to be willing to rank the page high enough? Here…
Should you use Google’s updated Disavow Links tool?
Edward Coram-James looks into whether the recent changes Google has made to its Disavow Links tool are as beneficial to SEO practitioners…
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