Experts - Outsourced

Inside scoop on what life's like at an SEM agency, from assembling the team, tools and strategy, to balancing multiple client projects and dealing with the clients themselves.

William Flaiz
William
Flaiz

Search Shifts and Predictions for 2009

Time to ring in the New Year with a few search marketing predictions for 2009. What will another year hold for Google, the Web and SEO? Jan 5, 2009

Revisiting My 2008 Search Predictions

The holiday season is a time for both celebration and quiet reflection. After the roller coaster of a year SEO has had, there's room for a little of both. Before we take a look at what's coming down the line next year, let's take a moment to review Bill's predictions for 2008. Dec 22, 2008

Universal Search Should Be a Plus

Variety in the search results gives online marketers multiple opportunities to rank and gain new listing visibility. But how does the user feel? As new listing types begin appearing in results, we often lose sight of whether these listings are really helpful to the user. Dec 8, 2008

Great Expectations: How to Communicate SEO Value

Even after you've won the client's business and run a successful program, you still have to show the client what you did for their money. Communicating the value your search program provided is not to be taken lightly. It could mean the difference between a renewal and a one-off client project. Nov 24, 2008

Universal Search: The (War) Elephant in the Room

When the ancient Romans tried to defend themselves from Hannibal's war elephants, they learned that they needed to throw away their old ideas about war and learn to work together. If universal search is the search marketer's war elephant, we must realize that focusing all efforts in harmony is the only way to properly address the challenges it presents. Nov 10, 2008

The Organic and Paid Balancing Act

As SERP listings and functionality changes, there are still two types of listings that have weathered the storm and are still attainable for marketers: traditional organic listings and paid search listings. By making sure your site stays above the fold in these two outlets, you can maximize your controllable visibility. Oct 24, 2008

Search is Not Enough

Marketing has grown fairly sophisticated over the decades, and it would be foolish to view search as anything more than a component of a much more comprehensive marketing plan. Gone are the days of thinking that our only job is to drive customers to a Web site. Examine the entire marketing funnel, not just the search component, to maximize your marketing dollars. Oct 10, 2008

The Universal Mastery of Video Content

Video listings cause us to reexamine the way we've traditionally viewed search engines, and this is simply part of the natural progression. After all, it wasn't too long ago when universal search rocked the world of SEO or social media changed how we use the Web. Sep 26, 2008

Would You Endorse this Web Site?

Think of link building as running for president of your SERPs. The candidate is your Web site, and you need all the support you can muster to get there. The right connections can provide the bump you need, and the wrong connections can prove calamitous. Sep 12, 2008

There's No Secret Recipe to SEO

Some marketers are looking for a secret, step-by-step recipe to SEO success. But while a general framework is necessary to be effective, the search engine optimization process must be adaptable. Here are some tips for guiding you down the path to SEO success. Aug 29, 2008
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