Experts - SEM Agency Issues

Bing: The Agency Perspective

It's true that Bing has low market share and likely won't put a dent in Google at this time. But we need to get back to some fundamentals and think about what it could mean for the future of online marketing.  Jun 19, 2009

Checking in on 2009 Search Shifts & Predictions

In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at some of this year's predictions, five months later.  Jun 5, 2009

Why Settle for Best Practices? Part 2

As a marketer, you can't take SEO for granted when working with an agency. They may be following best practices to build a search-friendly site, but don't assume they're implementing a full-blown search engine optimization strategy.  May 11, 2009

Why Settle for Best Practices?

There are differences between best practices and using SEO as a means to achieve the goals of your search marketing strategy. Do you know which method your agency is using?  Apr 27, 2009

The Search Bachelor

We've all dated someone who, after a few dates, is already picking out baby names; they're in such a rush to get to the end game that they skip over asking the important questions that they really need answers for to know how to make relationships work. That happens a lot with agencies and clients, too.  Apr 13, 2009

Search is Search: Paid and Organic Search Synergies

You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and savings once you understand how the two can work together.  Mar 30, 2009

Fishing for SEO

The old proverb about giving a man a fish vs. teaching him to fish is often frustratingly applied to SEO. It seems as if SEO agencies are constantly asked to teach people to fish while other marketing services are safe from this request. The key to getting past such requests is to better educate your agency counterparts and better understand the motivation behind this all too common request.  Mar 16, 2009

5 Search Topics You Need to Discuss with Your Client

Knowing how to talk about these topics will improve your client communication and help foster more effective and rewarding business relationships. After all, search marketers are communicators first, listening to our clients' needs and describing crucial opportunities.  Mar 2, 2009

The Best of Outsourced: 10 Greatest Hits

William Flaiz bids farewell to Search Engine Watch by revisiting some of the hottest topics in search marketing agencies from the past 18 months.  Feb 16, 2009

Is Your Landing Page Relevant?

Your landing page is the first impression by which search engines and users alike will judge your site. And when a searcher first lands on your Web site, you have but mere seconds to establish credibility. Web sites must rise to the occasion and create landing pages that rank for important keywords while engaging the reader.  Feb 2, 2009