PPC.
Google tests new design for ads at bottom of AI Mode responses
Google is testing a new design for ads at the bottom of AI Mode responses, replacing the grey background with a white background and black border.
Google tests larger three-dot menu icon on ads
Google is showing a larger three-dot menu icon on ads in the SERP, though it’s unclear whether this is an intentional test…
Google tests blue titles for ads at the bottom of AI Mode
Google is testing blue ad titles at the bottom of AI Mode instead of black, a color change that could make the…
Google tests showing website names or URLs in AI Mode ads
Google appears to be testing inconsistent formats for showing website names versus URLs in AI Mode ads, with both styles appearing side…
Google AI Mode now showing three ads at the bottom instead of two
Google AI Mode is now showing three ads at the bottom of results instead of the usual two, potentially opening up more…
Google tests new sitelink design for ads on desktop
Google is testing a new desktop-specific sitelink design for ads, placing sitelinks on the right and the description on the left within…
Google tests grey box design in Shopping ads
Google is testing a grey box design for Shopping ads instead of the usual white background, though the new version appears to…
OpenAI tests new visual ad format in ChatGPT
OpenAI is testing a new visual ad format that appears during ChatGPT's image generation process, alongside expanded ad measurement tools and brand…
ChatGPT tests new “This might also interest you” heading above ads
ChatGPT is testing a new 'This might also interest you' heading above ads, a small addition to its ongoing ad design experiments.
Bing sponsored ads now showing more images within the ad unit
Bing sponsored ads are now showing additional images below the ad description, building on earlier tests with large image ads on mobile.
Yahoo sponsored results now showing more blue hyperlinks
Yahoo sponsored results are now showing more blue hyperlinks within ads, a design change that stood out compared to previous visits.
Google shopping ads missing product images on mobile
Google Ads is showing Shopping ads with product titles but no images, spotted by Arpan Banerjee unclear whether it's a test or…
Bing tests new ad design within SERP
Bing is testing a new ad design in SERP featuring a blue background box with the favicon, title, URL, and a short…
Google tests new review treatments within sponsored results
Google is testing two new ways to display website reviews within sponsored results, including a 'Read user reviews' sitelink and prominent rating…
Bing tests italic URL font style in search results again
Bing is testing an italic font style for URLs in search results, with the style appearing consistently across multiple checks today.
Bing tests new format highlighting top ad and organic results
Bing is testing a combined logo display below the search bar, showing the top-ranking ad alongside the top two organic results for…
Google Ads adds beta Promotion Mode to campaign settings
Google Ads is testing a beta 'Promotion Mode' setting that lets advertisers set promotion dates, adjust Target ROAS tolerance, and add extra…
Google tests sponsored product grid replacing organic product grid in SERP
Google is testing a sponsored product grid that appears to replace the organic product grid entirely, with Brodie Clark warning the labeling…
Google will test gun accessory ads in US Search this October
A six-month pilot will cover selected accessories, while ads for firearms and ammunition remain banned.
Google Ads gets a CRM backstop for broken conversion tags
Google’s multi-source conversions beta lets advertisers connect website tags with backend data from a CRM or order system, using transaction IDs to…
Google explains how to get star ratings next to your ads
Stores generally need 100 customer reviews and a score of at least 3.5 out of 5, according to updated Merchant Center guidance.
Bing Copilot shows ads before users complete the verification
Bing Copilot is showing ads before users complete the CAPTCHA verification, an unusual behavior spotted in the AI Mode-branded search experience.
Bing now showing sitelinks for ads in Copilot results
Bing is now showing sitelinks on ads within Copilot results, adding more detail and visibility to sponsored ads there.
Google tests new sitelink design for ads on mobile
Google is testing yet another new sitelink design for ads on mobile, spotted independently by both Brodie Clark and our team.
Bing free listing panel now showing more ads
Bing's free listing panel is now showing more ads mixed in with organic listings, a change that could benefit advertisers but may…
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