Experts - SEM Agency Issues

Get the inside scoop on what life's like at an SEM agency, from assembling the team, tools and strategy, to balancing multiple client projects and dealing with the clients themselves.

Joshua
Palau

Marc
Poirier

Frugal Is the New Black

The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down economy. Nov 20, 2009

A Closer Look at the Second Tier Ecosystem

Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance. Nov 13, 2009

Integrating Search, Part 2

Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean the difference between winning a client and walking away empty-handed. Nov 6, 2009

Integrating Search, Part 1

Some simple tips to help your agency and search teams start pursuing better integration. Oct 23, 2009

Evaluating Second Tier PPC Search Engines

So-called second tier search engines can sometimes help expand campaigns beyond traditional search engines. Oct 16, 2009

Google: The Accidental Monopoly

Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can negatively impact your brand. Oct 9, 2009

Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is simple. But there are issues to address to know when and how to offshore part of your search marketing program. Sep 25, 2009

Click Fraud Not Dead Yet

The search engines are doing a lot to counter click fraud, but there's still more to be done. They need deeper collaboration with third-party firms to reassure advertisers that their money isn't being wasted on bad clicks. Sep 18, 2009

Is Search Innovative?

Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But a look at the latest search headlines shows that search is incredibly innovative, and something you need to constantly manage. Aug 28, 2009

Observations from SES San Jose

The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came out to share and learn more about how to advance their businesses through search. Aug 14, 2009