70% of Consumers Researching Cars Turn to Search Engines First [Stats]

Do you market for the automotive industry? Kenshoo recently released an "industry spotlight" report and infographic highlighting key digital marketing trends for the sector. 

Some key takeaways showed it takes higher levels of search spend to sell cars, according to the report. And, Kenshoo forecast ad spend would rise 143 percent by 2018 from 2012. 

The report also showed search engines were the number one resource used by consumers looking for automotive information, and Kenshoo said informing shoppers about their options drove engagement.

Strong calls to action are essential, said Kenshoo. The report data showed consumers are 28 percent more likely to convert when clicking on an ad after searching for an auto-focused query.

And consumers who have interacted with brands via Twitter are 32 percent more likely to purchase a new vehicle. 

For more details, here is the full infographic:

Automotive Ad Spending Insights

About the author

Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica's background also includes positions in traditional marketing, communications, broadcasting and publishing.

Jessica has a bachelor's in communications and public relations from San Diego State University. She also contributed to the book “Search Engine Optimization All-in-One For Dummies” 2nd edition.