Google has become the latest browser developer to offer the users a Do Not Track option.
The company said that the feature, which is still being tested, would be available as part of the latest Canary build of the Chromium. The company has said that the feature could be included into the general release build of Chrome by the end of the year.
The Do Not Track system is a voluntary privacy program in which browser developers give users the option to enable a special line of code in their browsers which informs webmasters that they do not want to have their activities tracked.
In a statement first posted by AllThingsD, Google said that the addition of a Do Not Track option was part of an agreement the company reached with the U.S. government on the implementation of Do Not Track.
A number of popular browsers, including Internet Explorer and Firefox already offer a Do Not Track option as part of the browser settings. Microsoft, in particular, has been aggressive in adding the feature, making Do Not Track activation a default setting in IE 10.
While the Do Not Track platform has won the backing of the White House and the U.S. Federal Trade Commission, privacy advocates have criticized the voluntary nature of the platform. Because the platform requires webmasters to opt-in and enable Do Not Track activation on their sites, criticas charge that the feature is largely ineffective against bad actors.
This article was originally published on V3.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!