SEO News
Search

Nearly Half Of Financial Times Visitors Using Mobile Devices To Connect

watson-frank
by , Comments

The growth of using mobile devices to connect to the internet has been exponential and the recent announcement by the Financial Times that nearly 50% of the traffic arrives through them should have marketers readying their sites to meet this change.

"According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices.... Coupled with the growth in consumption, has been the interest in advertisers around advertising on the mobile platforms, which was nearly non-existant just one year ago", he said in an interview with Beet.TV

Though mobile access to the web is something everyone is aware of, so few sites have developed a mobile version of their site. As more numbers like FT's are announced site owners will need to address this, slow loading sites and ones who do not show well on smaller screens may lose any benefit of a good ranking.


The Original Search Marketing Event is Back!
SES DenverSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!

Recommend this story

comments powered by Disqus