The growth of using mobile devices to connect to the internet has been exponential and the recent announcement by the Financial Times that nearly 50% of the traffic arrives through them should have marketers readying their sites to meet this change.
"According to Robert Grimshaw, Managing Director of the the FT.com, approximately forty-five percent of digital news is now consumed via mobile devices.... Coupled with the growth in consumption, has been the interest in advertisers around advertising on the mobile platforms, which was nearly non-existant just one year ago", he said in an interview with Beet.TV
Though mobile access to the web is something everyone is aware of, so few sites have developed a mobile version of their site. As more numbers like FT's are announced site owners will need to address this, slow loading sites and ones who do not show well on smaller screens may lose any benefit of a good ranking.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!