Yahoo.
Microsoft Won’t Beg or Steal; Will Borrow to Buy Yahoo
Microsoft CFO Chris Liddell told Wall St. analysts the company would likely borrow to pay for the cash portion of its Yahoo bid. That’s a first in the…
Microsoft-Yahoo A-Bombed by Google
Google blasted the Microsoft bid for Yahoo on the official Google Blog this afternoon. SVP Corporate Development and Chief Legal Officer David…
Google Weighs In On Microhoo: It May Be Evil
David Drummond, Google SVP corporate development and chief legal officer, issued the company’s official response to Microsoft’s proposed acquisition of Yahoo this…
Microsoft-Yahoo: All About Search, Not E-mail Assets
Tim O’Reilly views Microsoft-Yahoo as a Web 2.0 play with the combined company dominating free (Web 1.0) online e-mail services. In a…
Search Headlines & Links: February 1, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
MSN and Yahoo Merged: How Would It All Mash Up?
Hold on tight SEM artists. Search marketing is mainstream bacon & eggs in America this morning. Even the “tease” story on the…
Paid Search Advertising Drives Microsoft Bid for Yahoo
The Microsoft conference call yielded little new information about the details of the Yahoo bid. Steve Ballmer stressed that scale and efficiency…
Microsoft Wants to Buy Yahoo: Convergence, Continued
There have been rumors of late about some sort of Microsoft/Yahoo hookup — and here it is. Microsoft just tendered a $31/share…
SEW Experts: Why All Links Are Paid Links in the Travel Trade
Google, Yahoo, and MSN aren’t going to quickly discount some long-standing links, reciprocal or not. In today’s Vertical Challenge column, “Why All…
Search Engine Market Share: comScore’s December Scorecard
Google increased its slice of the growing global search pie in just-released search engine market share stats from comScore. In 2007, searches…
1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs
Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O”…
Balogh Named New Yahoo CTO
Aristotle “Ari” Balogh, 43, was named CTO for Yahoo! today, according to the Yahoo press release. “World-class technology development is a critical…
Google Enigma: Code Cracked by Carr
‘Some say Google is God,’ Sergey Brin once said. ‘Others say Google is Satan.’ The confusion about Google’s identity may not be…
PPC 101 Writing Successful Creatives
PPC (Pay Per Click) ad copy for paid search beginners. Here's your call to action.
Search Headlines & Links: January 24, 2008
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
Google Takes Gold and Silver in Japan: NTT DoCoMo and KDDI
Soon 80 percent of the mobile phones in Japan will feature the Google search engine. That doesn’t necessarily mean Google will have…
Search Engine Stocks Taking A Beating
Across the board, the search engines are being hit just as bad as every other stock on the international exchanges. Guess the…
Two New Ways Google Teaches You to Market on Google
Google has come out with two new tools for advertisers and search marketers. The first is a Google Webmaster Tools Quick Start…
Yahoo Layoffs Downsized to Hundreds
Yahoo job cuts won’t be as severe as rumored this weekend. Kevin Delaney of The Wall Street Journal reports sources close to…
Yahoo Outsource Search to Google! Today WSJ
Pressure on Yahoo to outsource search to Google or MSN continues to mount. Breaking Views in today’s WSJ slams Jerry Yang’s strategy…
Yahoo Yang Interview Exclusive Avi File
The most highly-anticipated webcast in the search engine world: Yahoo’s Q4 and full year 2007 earnings conference call (Jan. 29, 5 pm…
Search Engine Forums Spotlight: January 11, 2008
Found in the search marketing forums: Future of YPN?; Link Exchanges and Google's Opinion; Most Improved PPC Program; and more.
Yahoo CEO Says They Want To Become Internet’s Indispensable Starting Point
Yahoo CEO Jerry Wang outlined his vision of Yahoo’s future as the “internet’s indispensable starting point” at the 2008 International CES Industry…
InfoSpace Seeks Search Engine Market Share
Now that InfoSpace has cleared away other business lines and staff, they just re-committed to online search. The company aims to grow…
SEO Company CEO Arrested, Jailed: Accused of Foreclosure Scam
Traffic Power earned an infamous reputation as a search engine optimization firm, allegedly using “black hat” tactics that may have resulted in…
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