Topic

Yahoo.

From directory pioneer to portal giant: our long-running coverage of Yahoo search. 2,142 articles
SEO

On-Page Optimization for Multilingual Sites

On-page optimization is a crucial step in your multilingual SEO campaign. Here’s how spending a little extra time optimizing your keywords, organizing…

By Christian Arno · 21 Jan 2013

Industry

Yahoo’s Shashi Seth Follows Another Exec Out the Door

Shashi Seth, Senior VP of the Connections business unit, has announced he's leaving Yahoo. During his three and a half years at…

By Thom Craver · 17 Jan 2013

Industry

Google Search Market Share Slips as Bing & Yahoo Gain

Google couldn’t grow its record-breaking U.S. search market share beyond 67 percent in December, comScore reported. Meanwhile, Bing continued its incremental gains,…

By Danny Goodwin · 15 Jan 2013

Industry

Yahoo Brings Flickr Images Back to Search Results

The new image search allows you to find photos available for re-use using the Creative Commons licensing terms using a standard Yahoo…

By Thom Craver · 15 Jan 2013

Content

Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

It can be easy to overcomplicate content strategy and keyword research. There’s lots of great ways you to create a content strategy,…

By Kevin Gibbons · 11 Jan 2013

PPC

Search Retargeting Arrives on Facebook’s Advertising Exchange

The same tactics that make search marketing uniquely effective at capturing a user’s intent can now be deployed on Facebook. Here's a…

By Ben Plomion · 11 Jan 2013

Industry

Google Takes 67% Search Engine Market Share

Google and Bing again saw gains in search engine market share in November, while Yahoo continues to fall in the rankings, comScore…

By Miranda Miller · 17 Dec 2012

Local

Citation Neighborhoods: How to Gain a Local Search Monopoly

An overview of major citation neighborhoods – local search engine properties, large directory sites, social media sites, review sites, and niche local…

By Adam Dorfman · 13 Dec 2012

Industry

Yahoo Year in Review 2012: Election, iPhone 5 & Kim Kardashian

For the 12th consecutive year, Yahoo has revealed the most popular searches of the year. From memes and obsessions to scandals and…

By Thom Craver · 09 Dec 2012

PPC

Microsoft Launches Bing Ads Sweepstakes & Funny Internet Explorer Video

SMBs have the chance to win up to $3,000 in Bing Ads credits. There are also two second prizes of $1,000 in…

By Greg Jarboe · 04 Dec 2012