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FTC Updates Search Engine Ad Disclosure Guidelines
The FTC has released new guidelines for the search engine industry and how it distinguishes between advertising and natural search results. Particularly,…
Linkable Asset Strategy: How to Pick & Prioritize Assets
You want to ensure that your linkable assets generate not only quality links, but social shares and mentions, qualified leads, conversions, and…
Local Search Key Vendors, Best Practices & Steps to Success
The local search landscape continues to evolve quickly. New vendors and local optimization tactics are emerging almost daily. Here's a recap of…
Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search
Brands must proactively participate in the creation of, and interaction with, data (social, video, photos, etc.). Those who fail to use data…
Yahoo Launches Localworks, a Listing Management Tool for Small Business
The new product, which Yahoo is launching in connection with location software company Yext, is designed to help companies easily update their…
DuckDuckGo Sees Record Traffic After NSA PRISM Scandal
Since the PRISM news broke, nearly every day has been a record search day for DuckDuckGo, including Monday, June 17, where it…
Google, Bing Both Win More Search Market Share
Not surprisingly, Google led the way for search share in May, and grew its U.S. search market share to 66.7 percent. Bing…
Financial Services PPC Ad Copy Breakdown [Study]
A new Bing Ads analysis provides insights into sub-verticals like banking, auto insurance, credit cards and health insurance. Here are a few…
Google, Facebook, Microsoft, Yahoo Deny Involvement in NSA PRISM Spy Program
The U.S. National Security Agency (NSA) has been named in a massive surveillance operation which includes monitoring activity on multiple U.S. carriers…
Retail Paid Search Competition Heats Up with New Entrants
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new,…