Web Analytics.
US Gov’t Approves Google Analytics for Fed Websites
The move encourages federal websites to utilize cloud-based apps. Government agencies in the U.S. can now use the free web analytics tool…
Webtrends and Acronym Media Team Up to Provide Search Marketing Tools
It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled…
Using Search Engines for Export Research
Search marketing can help build overseas trade for new exports. Here's how.
iPerceptions Launches New Interactive Dashboard Compatible with Web Analytics Programs
iPerceptions has launched a new integrated web analytics solution called A&B Interactive Dashboard. The tool is designed to draw out behavioral and…
A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
Google Analytics Offers Proof of Individual Qualification
If you’ve passed the Google Analytics Individual Qualification test and need to prove it to your clients or your company, Google is…
Eye Tracking Without The Eyes – AttentionWizard.com Beta
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically,…
Adobe Acquiring Omniture
Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…