Web Analytics.
Adobe Acquiring Omniture
Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…
The 60 Minute SEO Site Audit
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's…
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting,…
Google Maps Launches New Local Business Center Dashboard
You know that online maps and local listings can drive searchers to your business, but they don’t always visit your website. All…
SES NY 2008: Day 1 Coverage Roundup
Search Engine Strategies New York kicked off today, Monday the 17th of March, with strategic workshops and a track of local sessions.…
SEW Experts: Tracking and Analytics 101
The lack of uniform analytics definitions creates problems for marketers. In today’s SEM Crossfire column, “Tracking and Analytics 101,” Frank Watson offers…
CMS Watch says Google Analytics and Omniture are “over-hyped”
Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped.” This is a distant echo of the classic complaint…
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Is Google The Borg or Big Brother
Google is growing and the question of whether or not it has become too invasive (or persuasive) is one that needs to…