Web Analytics.
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S.…
7 Tips for High Value Analytics
Eric Enge gives you 10 key steps for maximizing your analytics investment, explaining how to overcome some of the limitations of analytics.
Segmenting Site Visitors to Enhance Conversions
Eric Enge tells you how to segment your site visitors for actionable analyses that are so important for Web site success.
Market Motive – A new option for learning about Online Marketing
John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive. The company is a new venture which aims…
Search Headlines & Links: August 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
New Report from WebAnalyticsDemystified
WebAnalyticsDemystified has released an important new report titled: The Problem with Free Web Analytics. The report included a number of interesting results,…
The Guts of an Enterprise-Level Web Analytics Audit
One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the…
‘Short Tail’ Analytics: Getting to the Meat
SEO and web analytics company Engine Ready reminds us that while the ‘long tail’ is not something to forget about, the ‘short…
Search Engine Marketing Council
I spoke with Lee Odden yesterday, and got an update on things going on at the Search Engine Marketing Council (SEMC), which…
John Marshall Leaving Clicktracks
John Marshall, founder and CEO of Clicktracks is leaving the company. I learned this today from the Occam’s Razor blog written by…