Web Analytics.
Strategic Analytics Consulting from Eric T. Peterson
Eric T. Peterson recently left Visual Sciences to focus his attention on strategic consulting through his company Web Analytics Demystified. I spoke…
Digging Deeper Into the Latest Release of Google Analytics
Analytics & ROI columnist Eric Enge explores the subtle differences in the latest version of Google's metrics tool.
Using Google Analytics to Manage Content Groups
Practical tips for employing analytics to compare and contrast performance of product content groups.
Yahoo Analytics Getting Attention
Though they have owned Keylime – an early analytics and bid management company – since buying Overture, Yahoo has not really pushed…
Bryan Eisenberg Talks about Persuasion Architecture
The latest in my line of interview is a discussion with Bryan Eisenberg of Future Now. Bryan is very well known in…
Get Some Video Ad Accountability
The biggest players are still scratching their heads about how to define and quantify accountability, based on what we heard at ClickZ’s…
It’s More Than Visits Alone
We have waited patiently for the web analytics companies to develop some consumption metric beyond page views. It’s worth thinking about yesterday’s…
Former WebSideStory CMO Joins Unica
Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman…
Google Hires “Analytics Evangelist”
Web analytics consultant Avinash Kaushik announced today on his Occam’s Razor blog that he’s leaving his position as director of Web research…
Avinash Kaushik Interview
I recently had the opportunity to conduct a phone interview of Avinash Kaushik. Avinash provides his usual clear focus on using web…