Web Analytics.
Google Hires “Analytics Evangelist”
Web analytics consultant Avinash Kaushik announced today on his Occam’s Razor blog that he’s leaving his position as director of Web research…
Avinash Kaushik Interview
I recently had the opportunity to conduct a phone interview of Avinash Kaushik. Avinash provides his usual clear focus on using web…
Avinash Kaushik Talks About Competitive Intelligence Tools
Last Friday I had a chance to put together a podcast with Avinash Kaushik. Avinash is the publisher of the Occam’s Razor…
Welcome New SEW Bloggers
I’d like to extend a warm welcome to our two new Search Engine Watch blog correspondents, Eric Enge and Grant Crowell. Both…
Two- and Three-Word Queries Rule
According to data collected from users of European Web analytics provider OneStat, most people use 2- or 3-word queries in search engines.…
Using Web Analytics to Drive SEO Decisions
When creating a search marketing program for Weather.com, the marketing team at The Weather Channel Interactive depended heavily on Web analytics to…
Microsoft Live Analytics Enters Alpha Stage
Microsoft is working on a Web analytics product that’s been spotted in the wild recently, under the code-name Gatineau. It’s named for…
Google Quality Raters Leaving Traces When They Visit Sites
This morning I reported at SER that Google’s EWOQ Search Referral String are being found in webmasters web analytics tools. For example,…
ClickTracks Acquired By J.L. Halsey
The ClickTracks web analytics service has big news today, that it has been acquired by marketing technology firm J.L. Halsey. J.L. Halsey…
Feedburner Buys Blogbeat
In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announce…