Web analytics consultant Avinash Kaushik announced today on his Occam’s Razor blog that he’s leaving his position as director of Web research & analytics at Intuit to strike out on his own as an independent consultant. His first gig is as an “analytics evangelist” for Google, working with Google’s marketing team on internal analytics, and with the Google Analytics team to spread the analytics gospel to the masses.
To learn more about Avinash, check out a recent interview he did with SEW blogger Eric Enge.
Another Web analytics blogger announced he’s going solo today too. Kevin Hillstrom, formerly Nordstrom’s VP of database marketing, is launching his own consulting practice, MineThatData.
Is this another sign of Web analytics going mainstream?
Google isn't the only game in town and isn't even the best alternative for many specific search tasks and needs. Here's how to escape Google's grip with Bing, Blekko, BuzzSumo, DuckDuckGo, SocialMention, Quantcast, Topsy, Wolfram|Alpha, and more.
The original search marketing conference is back! On July 9, Search Engine Strategies will relaunch in Atlanta. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC).
Moz has released the results of their 2014 Industry Survey, which sheds light on salaries for various roles, top marketing activities and metrics, the top 10 SEO tools, and how marketers are dealing with "(not provided)".
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