Web Analytics.
Google Analytics Revolutionizes Advanced Segments
Google Analytics has announced several changes to segmentation are starting to roll out. Updates include segmentation based on users (not visits), cohort analysis, six new segment templates, and…
6 Predictions for 2013: Search Marketing & Big Data Analytics
The search world is becoming more complex and customer-centric. In 2013 it will be even more challenging to break through the noise.…
How to Define a Web Analytics Process to Drive Better Insights
businesses and web analysts are often faced to make tough compromises when faced with the task of implementing or enhancing web analytics…
B2B Content Strategy: How to Ensure Your Content Stars Align
Content is easy to do wrong because there’s no concrete way of doing it right. So take charge of content strategy from…
Towards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company…
Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…
Conversion Optimization: 5 More Things to Test
You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your…
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions
While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more…
Bridging the Cross-Channel Analytics Divide
No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list…
Top 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is…
What’s In a Good PPC Report?
Whether you’re an in-house or agency PPC professional, chances are you’ll need to provide regular campaign performance reports. The numbers in a…
SEO Salaries Higher This Year [Report]
If you’re thinking about working in the search engine optimization (SEO) industry, now is a good time to get started. Starting salaries…
It’s Time for True Social Media Analytics
A social media analytics tool that brings together data from Facebook, YouTube, Twitter, social media monitoring, analytics, and advertising has the potential…
Conference Agenda Posted for SES London 2011
If you haven’t looked lately, the conference agenda has been posted for SES London 2011. One of the sessions that you won’t…
Sysomos Uses Virtual Dollar Values to Calculate Social Media ROI
Sysomos, the business intelligence platform for social media, launched the beta version of its Audience service with the double ROI promise of…
Measuring Social Media with Web Analytics, Part 2
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part two of a two…
SES: Successful Information Architecture and SEO
This panel focused on the strategies and tactics of site architecture as it relates to search engine optimization. This is an important…
Coremetrics Latest to Add Facebook Analytics
Measuring the world’s most popular social network is taking the web analytics industry by storm. Last week, Webtrends unveiled its Facebook measurement…
Measuring Social Media with Web Analytics, Part 1
Measuring social media is possible and Web analytics should be a key part of your measurement strategy. Part one of a two…
Webtrends Adds Facebook Measurement Capabilities
Analytics solution now gives even broader view of total online marketing strategy by including major social network. Social media measurement is one…
US Gov’t Approves Google Analytics for Fed Websites
The move encourages federal websites to utilize cloud-based apps. Government agencies in the U.S. can now use the free web analytics tool…
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