Web Analytics.
Webtrends and Acronym Media Team Up to Provide Search Marketing Tools
It must be partnership announcement day in the search industry. Earlier this morning Jonathan Allen reported on the new deal between Distilled and SEOMoz. Now, we’re getting word…
A Closer Look at the Second Tier Ecosystem
Need help marketing a general interest product or service? Here's why you should consider giving second tier ad networks a second chance.
Google Analytics Offers Proof of Individual Qualification
If you’ve passed the Google Analytics Individual Qualification test and need to prove it to your clients or your company, Google is…
Eye Tracking Without The Eyes – AttentionWizard.com Beta
Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately…
comScore and Omniture Partner Up for Digital Audience Measurement Service
Less than a week after being acquired by Adobe, Omniture is partnering with comScore to provide a digital audience measurement service. Specifically,…
Adobe Acquiring Omniture
Analytics company Omniture is being acquired by Adobe, according to the Omniture site today. The joint press release stated: Adobe Systems Incorporated…
Measuring Success — How Deep Do You Go?
How do you define success of your search advertising campaigns? Measuring against profit instead of revenue, and going down to the keyword…
The 60 Minute SEO Site Audit
Site audits are one of the most important tasks for an SEO professional, and sometimes you need to do one quickly. Here's…
Webtrends Acquires Multivariate Testing and Optimization Company, Widemile
Webtrends has acquired Widemile, adding their multivariate testing and optimization services to their offering. Widemile’s platform provides advanced visitor segmentation, real-time reporting,…
Google Maps Launches New Local Business Center Dashboard
You know that online maps and local listings can drive searchers to your business, but they don’t always visit your website. All…
SES NY 2008: Day 1 Coverage Roundup
Search Engine Strategies New York kicked off today, Monday the 17th of March, with strategic workshops and a track of local sessions.…
SEW Experts: Tracking and Analytics 101
The lack of uniform analytics definitions creates problems for marketers. In today’s SEM Crossfire column, “Tracking and Analytics 101,” Frank Watson offers…
CMS Watch says Google Analytics and Omniture are “over-hyped”
Earlier this week, CMS Watch said that Google Analytics and Omniture are “over-hyped.” This is a distant echo of the classic complaint…
Google AdWords 101: Landing Pages
How to start a profitable Google AdWords campaign. Intro to landing page optimization.
Is Google The Borg or Big Brother
Google is growing and the question of whether or not it has become too invasive (or persuasive) is one that needs to…
Most Searchers Have Two Words for Google
A higher percentage of searches contain two words than one, three, or more word phrases.
Do Not Track List? AOL Letting Users Opt Out of Tracking
The New York Times is reporting that AOL will allow their users to opt out of tracking. This stops the behavioral information…
Microsoft “Gatineau” Analytics in Beta
Microsoft has begun a beta test of its free Web analytics service, code-named “Project Gatineau.” Invitations have gone out to some U.S.…
7 Tips for High Value Analytics
Eric Enge gives you 10 key steps for maximizing your analytics investment, explaining how to overcome some of the limitations of analytics.
Segmenting Site Visitors to Enhance Conversions
Eric Enge tells you how to segment your site visitors for actionable analyses that are so important for Web site success.
Market Motive – A new option for learning about Online Marketing
John Marshall, Michael Stebbins, and Avinash Kaushik announced today the founding of Market Motive. The company is a new venture which aims…
Search Headlines & Links: August 1, 2007
Want a snapshot of the day’s search marketing news? Here we’ve collected today’s top news stories posted to the Search Engine Watch…
New Report from WebAnalyticsDemystified
WebAnalyticsDemystified has released an important new report titled: The Problem with Free Web Analytics. The report included a number of interesting results,…
The Guts of an Enterprise-Level Web Analytics Audit
One of the biggest problems faced by large companies is knowing how to interpret Web analytics data. Chris Boggs gives you the…
‘Short Tail’ Analytics: Getting to the Meat
SEO and web analytics company Engine Ready reminds us that while the ‘long tail’ is not something to forget about, the ‘short…
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