Web Analytics.
Towards a True Bounce Rate
A recent study by Covario's Marcos Richardson has found that the current way analytics software vendors are measuring bounce rate is potentially…
Using Web Analytics for PPC Optimization
Campaign optimization is one of the most important tasks a PPC manager can perform and essential to PPC success. But if you’re…
Top 10 Web Analytics Segmentation Tips
Mastery of the art and science of web analytics doesn’t rely on inventing a “god metric” or replicating a fancy dashboard. Insights…
How To Make Good Use of Big Data
Your web analytics data should account for visitors from each channel (online and offline), the cost of acquisition, sales, leads, and company…
Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or…
Piwik Open Source Analytics: A Primer
With a focus on privacy and keeping data safe, Piwik is a web analytics package that aims to be a free software…
Conversion Optimization: 5 More Things to Test
You’ve run your share of testing to win over the HiPPO’s, you’ve proven your mettle, and won some deserved attention from your…
Google Analytics Alternatives: Hosted vs. Self-Hosted Solutions
While Google Analytics has its own set of merits, there are drawbacks. Many people don’t want to continue to feed Google more…
Bridging the Cross-Channel Analytics Divide
No lone study of web analytics will satisfy everyone in your organization; the only solution to coming up with a prioritized list…
Top 10 Web Analytics Myths… Dispelled
Free analytics software is just as good as enterprise analytics! Unique visitors are real people! Bounce rate (or “insert metric here”) is…