Social media.
SearchDay | PPC Landing Pages: PPC Visitors Have ADD
Today's search engine marketing news and opinion: PPC Landing Pages: PPC Visitors Have ADD; Link Building Strategies in Troubled Economic Times; Google Website Optimizer Launches New Help Forum;…
SEW Experts: The New Era of Travel Affiliate Marketing
As the travel segment gets increasing crowded, and the major online travel agencies continue to build brand identity, the race to leverage…
MySpace for Online Learning and Marketing Tools
While some schools eschew the idea of MySpace in the classroom, other curricula embrace social media. If you can pull the aptitude…
SES San Jose is on the way! August 18-21, 2008
Summer in San Jose just wouldn’t be right without SES. Search Engine Strategies is returning to San Jose for the tenth time…
CAPTCHA Systems are Under Attack
For a long time we have come to rely on mechanisms such as CAPTCHA to hold spammers at bay. Should spammers ever…
48 Practical Questions to Qualify Prospective Search Marketing Vendors
Don’t Get Bamboozled! We’ve all heard anecdotes regarding the unfortunate results of under-qualified or downright deceptive SEM vendors. Common disasters include set-it-and-forget-it…
7 Ways Brands Can “Get Social”
Many brands are wary of exposing themselves on social media sites, but as anyone who’s been involved in social media for more…
The Tao of Crafting Strategic SEM Partnerships
First, maybe you’re in-house, working for a CPG big-brand, e-marketing multi-million dollar health insurance products, a solo designer, are president of a…
Search Engine Conferences: Where CMOs Meet Social Media
What your CMO didn't learn at Harvard Business School about social media.
Small Business SEM New Year’s Resolutions
Back to the future with New Year's search marketing strategies for small and medium-sized enterprises.
2008 Wish List: Search Engine Hangover Cures
2008 wish list: abridged, but uncensored cures for pseudo-search engines, link baiting bloggers, and stupid press release tricks.
Defining Search in 2007
This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the…
Try A Little Social Media In 2008
Make a resolution: Try participating in social media next year. While your site remains important, your visitors aren’t only finding you through…
Putting the “Social” in Social Media Marketing
Some marketers think “social media marketing” or “social media optimization” means “social media manipulation.” In today’s SearchDay, “Blog Marketing Takes Commitment,” Debby…
SEW Experts: Social Media for SEM Savvy Small Biz Owners
Social media campaigns and traffic generally have lower conversion rates — especially from sites like Digg, StumbleUpon, and Reddit. A huge percentage…
SEW Experts: Facebook D-Day, Meatball Sundae
Social search is having a bigger impact than ever. But marketing opportunities should not define your business. Rather, your business should define…
Highlights from the SEW Blog: October 22-26, 2007
Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
Size Matters in Social Media
While many social media marketers focus on the big social sites, there can be hidden treasure in “micro communities.” In today’s SearchDay,…
Large Scale Link Building
Got a site with tens of thousands of pages? Chasing a lot of long tail terms? If you do, you are probably…
E-consultancy offers free social media briefing for the UK
The folks at e-consultancy have put together a free briefing on social media in the UK. There are lots of interesting items…
11 Guidelines to Social Media Success
I return today from spending the last 2 days in NY at SMX Social Media. A lot of great speakers were present,…
SEW Experts: Think Small, Win Big: Social Media Marketing
In today’s Little Biz column, “Think Small, Win Big: Social Media Marketing,” Carrie Hill asks if social media has arrived, or if…
ShopLocal Adds a Personal Touch
Local product search site ShopLocal announced today that it will integrate a set of social tools that will allow its users to…
Facebook Profiles to Become Searchable
Facebook is opening up its user profiles to be crawled by search engines, allowing limited information to be available unless users change…
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