SERPs.
Early MSN/Yahoo Post-Merger Metrics: CPCs Rise, CTRs Fall
Examining data from different verticals from October 1 through November 30 to identify some of the impact on various metrics since the…
Blekko Team Up with DuckDuckGo
Blekko and DuckDuckGo have formed an alliance against search spam. “Both our companies share the same mission of eliminating spam from search…
Four Listings Now Magic Number In Google Page One Results
The Google Webmaster Central Blog announced they are now allowing up to four listings from a single domain in the first page…
Adwords Beta Testing New Layout In SERPs
For a moment I thought I was using Yahoo as I scrolled down the Google search results today. There were ads at…
Google Instant Previews Bring Brand Imagery to Search
The addition of Instant Previews means marketers must begin to strategize how click-through rate and overall conversions will change due to brand…
The 2 Principles of Effective Performance Advertising
Creating relevant ads is easy. Making people click on them? Not so much. Here's how to design a good user experience that…
How General Keywords Can Influence Brand-Related PPC Purchases
Which search queries are leading users to make a purchase? The search funnel reports within AdWords can provide deeper insights into your…
Google’s Next Big Change: Infinite Scrolling Search Results?
Note: Update below Google’s latest search experiment appears to be infinite scrolling search results. Infinite scrolling in Google basically means that you…
Google Unveils Instant Previews: Visual Search Results
Google today announced a new feature called Instant Previews that allows searchers to fully preview a website within Google’s search results before…
Top 10 Local Search Insights for the Moment
The local search marketing game is changing fast, driven by Google Places, mobile, maps, Twitter, Yelp, Foursquare and more. Here's a look…