SERPs.
Search Marketing Olympics: Chasing Gold Rankings
As search marketers begin to flex their muscles, stretch, and prepare for new events in the Search Marketing Olympics, it’s vital to optimize across all search marketing disciplines…
Bing Search Rolls Out New Look in UK
Bing has announced a number of changes designed to improve the user experience for searchers. Bing said the service improvements include faster…
Twitter Upgrades Search With Autocomplete, ‘People You Follow’ Results
Twitter has improved their search function with autocomplete, a filtering option that allows users to see search results only from those they…
Google Knowledge Graph Shows Outdated Search Results for Trending Topics [Study]
One in five Google Knowledge Graph entries are outdated for high activity queries, when compared to their most recent corresponding Wikipedia entry.…
Undoing SEO Damage Caused by Global Reputation Management Disasters
Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying…
Top 20 Conversion Optimization Tips
Conversion rate optimization is one of the most effective ways to grow profits for a web business, whether it’s an SMB or…
Google Pushes Out 2nd Panda Refresh of Month, Surveys Users on Search Result Quality
Google has confirmed Panda version 3.8 is live, noting that it affects less than 1 percent of queries worldwide – the second…
Keyword Expansion: How to Expand Your Keyword List Past Your Initial Research
With keyword expansion, your goal is to target new keyword opportunities by discovering potentially untapped relevant and traffic/lead-driving search verticals – adding…
Mobile Search iPhone Dance-Off: Google vs. Bing vs. Yahoo vs. Wolfram|Alpha
Does Wolfram|Alpha, Bing, Yahoo, or Google boast the best mobile search app for iPhone? We compare features like multitasking, copy paste, voice…
New in Bing Search Results: It’s Qwiki-pedia!
Bing’s search results now feature Qwikis – short, captioned videos that turn text on Wikipedia pages into words that are spoken by…
3 Reasons Why the New Google Shopping is Bad for Ecommerce Merchants
Google will transition Google Product Search away from being free for merchants to list their products into a commercial model built on…
After Google Penguin, Travel Sites Need to Get Serious About Inbound Marketing
To grow and sustain success in the competitive online travel space, travel sites need to be better at attracting visitors from a…
3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real
Focus on providing the best possible relevancy to users. If you want prime real search engine estate, you’ll either have to dish…
Google Tests “Ads Related to” Notation Above PPC Ads
Google is testing the insertion of a new line of text located above the top block of paid search advertisements. The "Ads…
5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should…
How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs
With the continuing evolution of social search, you can never know too much about your audience. SEOs should evaluate whether they're being…
Google Launches Knowledge Graph, ‘First Step in Next Generation Search’
Three new Google Search features are part of their “next generation search” project, Knowledge Graph. Info boxes, segmented results based on query…
Bing Introduces 3-Column Search Results With Snapshots, Social Sidebar
Bing will soon debut a big search results redesign. Rather than forcing social results into the main organic results, Bing will unveil…
Hit by Google Penguin? An In-House SEO Crisis Management Plan
What can in-house SEOs do if/when Google’s algorithm updates, such as Penguin, hit your website hard? Besides avoiding SEO shortcuts to get…
Bing Redesign Simplifies Search Results Pages
Calling it a "fresh, de-cluttered experience," Bing has launched a new design for its search result pages. The new design removes the…
3 Pillars of SEO Competitive Analysis
We know where we want to rank, we know who is ranking there but how will we get there? At the onset…
Local Search Listings: Most Relevant Search Results Regardless of Medium
Local search listings act as a business’ online anchor identity pulling in important information like website URL, reviews, photos, coupons and hours.…
How the Web Uses Anchor Text in Internal Linking [Study]
Internal anchor text can significantly impact search visibility. This research includes data from more than 3,000 ecommerce and non-ecommerce domains and examines…
9 Pro Tips for Developing a Killer Internal Link Structure
Internal linking is the most overlooked and undervalued SEO tactic. What many search marketers don't realize is that you can often get…
Google Parked Domain Classifier Error Blamed for Lost Search Rankings
Several websites vanished from Google’s index earlier this week. It wasn’t the much rumored over-optimization boogeyman. Rather, it was a bug involving…
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