SERPs.
Why Links Matter
Links still matter today for the same reasons that they have always mattered: they send traffic by making connections. Yes, they are still a large part of ranking,…
How Google ‘Handles’ SEO: My Beef With Matt Cutts
Google can’t replace SEO. Google still needs SEO to push forward the message that companies need to produce quality content, make that…
Domain Names With Geo Specific Keywords Offer Local Ranking Opportunities [Study]
The goal of this study on the weight of domain names in rankings was to evaluate the performance of a related series…
Keyword ROI: The Key SEO Ingredient
The best business model should rule the search engine results pages. Increasingly the ability to make money from a particular keyword is…
When Will Social Search Engine Volunia Deliver its Quantum Leap?
Volunia is the brainchild of search engineer Massimo Marchiori, credited with inspiring PageRank as we know and love it with his Hyper…
10 Keys to Ranking on Google & Bing During Breaking News Events [Study]
An evaluation of worldwide breaking news events, business breaking news, and local breaking news, reveals that the two major search engines treat…
Binary, Octal, Hexadecimal Google Easter Eggs
A trio of new Google Easter eggs display the number of results in the number system of the query. Search the terms…
This is ABUSE: How Search Can Help Prevent Date Rape
The “This is ABUSE” campaign targets physical and mental abuse, with the two most harrowing videos addressing date rape. Using search as…
Yandex Tries to Solidify Search Dominance, Keep Google Down in Russia
How has Yandex continued to hold off Google in Russia? Anton Popov, head of sales and marketing at Yandex, discusses Google vs.…
Google +1 Button Turns Red & Give Thanks For +1s
Google has made a couple of changes involving the +1 buttons. The first in an aesthetic change that will change the button's…
The Link Prospector’s Guide to the Tilde
Have you ever used the tilde operator in your link prospecting? This article comprises some early findings on experimenting with the tilde…
PPC Ad Optimization: 6 Top Elements to Test
Testing and optimizing ads is critical for successful companies. So with a myriad of available tools and education, what’s stopping us from…
Spreading Santorum Loses Its Frothy Spot Atop Google
Rick Santorum’s sticky spreading problem has dropped in Google’s SERPs, replaced (briefly) in the top organic spot by an even fouler Urban…
Yelp Reviews Aid Local Search Optimization on Apple Siri Results
The hypothesis: Yelp reviews are a primary optimization key for local listings in Siri. Here are the results for one experiment designed…
Enterprise SEO: 4 Trends to Watch in 2012
In 2012, we can expect to see further corporatization of SEO in the enterprise; rich snippets proliferate (and spam); an increasing need…
Spring Forward with Search Strategies for Travel Marketers
We are quickly approaching the travel industry’s high season. Roughly 40 percent of the industry’s annual impression volume takes place between May…
Romney, Gingrich Latest to Join the Search Engine ‘Spreading’ Game
Hey, you know what this country needs? Another reason to keep normal people out of politics. Rick Santorum’s icky problem might be…
Nomenclature: The Industry Case For and Against SEO
"SEO is dead" is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and…
Google Users Dislike Personalized Search Results [Survey]
Should Google’s search results be personalized based on past searches and information from social networking sites? Forty-five percent of respondents to a…
Panda, Fresher Results, Spelling Top Google’s January 2012 Search Updates
A minor update to Google’s Panda update was released in January. This was just one of 14 other search changes Google announced.…
Beginner’s Guide to Link Prospecting Using Google Search
Google is a free, simple, and powerful tool that can quickly teach you about your market - and the art of link…
How Targeting People Will Change Paid Search
Google’s privacy policy revisions and the continued expansion of Google+ are part of an important trend in paid search: targeting ads to…
Digital Asset Management Strategies to Grow Your Audience
Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage…
How to Harmonize Google+ With Your Other Social Platforms
Search Plus has magnified the importance of blending your web marketing strategy so that it adheres to the at once social, personal…
How Google+ Could Threaten Google’s Core Search Business
Social is an important part of how online users will consume and spread quality content, but it has to be integrated in…
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