SERPs.
Google Recalculates Average Search Position Metric
In an attempt to provide more accuracy on where your site ranks for search queries, Google is changing the way it calculates average position in the Google Webmaster…
Why Search Marketers Must Use AdWords Ad Extensions
In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad…
10 Elements of a Perfectly Optimized Page
One area that search engines have made a number of significant advancements in recent years is in how they evaluate content on…
Search Quality & Twitter’s Outrage: Industry Reaction to Google Changes
Backlash to Google’s Search Plus Your World has been fast and furious. Twitter went off the deep end and tech journalists are…
Rank for Anything You Want on Google Search Plus Your World
Google Search Plus Your World pulls personalized organic results from the Google+ network with no regard for context, quality, freshness, or relevance.…
Are Google’s “New Features” Really That New?
Last week, Google's Inside Search blog announced a recap of 30 different search quality improvements it made in December 2011. However, Bing…
Twitter: Google Search Plus Your World Bad for Web Users
Twitter has criticized Google for the huge search feature changes unveiled on Tuesday, claiming they are "bad" for people, publishers, news organizations,…
Google Launches Search Plus Your World
Building on Social Search, introduced in 2009, and their own social media network Google+, the world’s most dominant search engine is taking…
Top 5 Google Panda Update SEO Survival Tips
As a result of Google's Panda update, there are increasing levels of apprehension in the small business community on fears of further…
AskAMEE Web Search & Computational Engine Hybrid Helps You Go Green
The AMEE global environmental intelligence platform is expanding into user-facing apps, including a new hybrid web search and computational engine that helps…
Google Updates Movie & Image Search for Mobile Devices
Google has added some fancy features for the hyper-mobile. Those using a mobile device to search for movies will find movie information,…
Social SEO – Facebook & Twitter Best Practices
Social media has gotten big enough that it can directly contribute to the ranking of your website and pages. Don't let your…
“Let It Snow” Google Easter Egg Blankets Search Results in Snow
If the weather outside today is more “delightful” than “frightful” where you live and you’re wishing for some snow without all the…
Google +1 Button Loses Search Visibility
Google’s most recent tweak to the search engine results page layout drops the Google +1 button from constant visibility. Searchers will now…
10 Google Search Changes Include Long Tail Indexing, Parked Domain Classifier
Google has announced 10 search changes – a mix of algorithmic, crawling, and user interface updates. Better long-tail indexing and parked domain…
Google Flight Information Gains Prominence in Search Results
Flight Search is now integrated in flight-related query results on Google.com. Appearing between the paid search box and organic results, the Flight…
Google AdWords Keyword Tool Searches Showing Zero Results
Google's AdWords Keyword Tool has been experiencing some substantial, ongoing issues over the past week. Complaints have arisen from marketers using the…
Google Shows Evolution of Search, Launches Interactive Timeline
What began as a pure search engine has evolved to include AdWords, Gmail, Google News, image search, universal search, Chrome, Instant search,…
Google News Gets Social, Adds +1’s
Google News visitors who are logged into their Google account will now sometimes see socially promoted data on their news spotlight. The…
Beyond SEO: Retaining the Visitor
It isn't all about rankings and traffic anymore. Visitor retention and conversion optimization are becoming the new focal points in the SEO…
Can You Optimize for Google’s Search Quality Raters?
Much of what Google's human search quality raters are looking at reflects what real searchers look for when they visit a page.…
Take Care with UK Local – A Data Flaw in Directory Sources
When it comes to small, local and in particular rural business; directories are critical. However, when it comes to authoritative local data…
Google Introduces Verbatim Searching
Google has added a tool that explicitly searches for exactly and only your search term. Verbatim search removes personalized, corrected, suggested, related,…
Yahoo Adds Recipe, Shopping, Entertainment Search Features
Yahoo is adding some new search options just in time for the holidays. Users can now do advanced searches for recipes, use…
Bing Adds Editors’ Picks to Search Results
Bing has launched a new search feature that provides searchers a curated page that lists sites picked by Bing editors about the…
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