SERPs.
Trapit Discovery Engine Launches, on a ‘Collision Course with Google’
Trapit, a content discovery engine that learns your preferences and behaviors, has entered its open beta stage. While it doesn't strictly fall into the realm of search, a…
Google Places: How Eye Tracking Heats Up Conversions and Clicks
How do individuals interact with the search results from Google Places listings? Where do people look on a page? Do listings with…
Analyzing Organic Competitors: How to Dissect Your Marketplace
Outside of wanting to understand your own and your competitors’ market share, it’s valuable to understand “how” competitors are attaining it. Reverse…
‘Not Provided’ Search Numbers Rising, Where Will They Stop?
When Google rolled out their encrypted search, loss of query data including the search terms was a major complaint from online marketers.…
New Google Local Search Results Show Directions, Menus, Pics
A new search results page layout for places queries adds significant benefits for users, but poses a real threat to marketers. Google…
A Minty Fresh List of Google Winners & Losers Is Out, But Please Don’t Panic
SearchMetrics is back and has provided a ready to digest list of search visibility winners, and a ready-to-panic-over list of losers. Rather…
Google Tests Sources Feature in Search Results
Google has confirmed they are testing a new feature, Source boxes, that appear to the right of organic search results for some…
Google Now Shows Ads Below Search Results
Ads that were previously shown to the side of the results may in some cases appear below the search results. Google reports…
Twitter Testing Top News & People in Search
Twitter is testing new ways to highlight credible or popular people and news in search results. “Top News” and “Top People” are…
Video SEO: Video Metadata Optimization
YouTube rankings seem weighted to reflect audience approval, so user signals from plays and viewing time are where the ability to really…
Getting Creative With Your Facebook Ads: 5 Tricks to Boost CTR & Conversions
Ad fatigue is the most common problem in Facebook advertising, so you need to stock-pile multiple good ideas for ads to test…
Google Fixes ‘Romney Can’t Win’ Search Suggestion; Santorum Not So Lucky
While Google avoids direct political commentary on candidates, their search algorithms aren't always so kind. In the bid the the Republican ticket,…
Agency SEO Pain Relief
Just because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you…
Keep Calm & Carry On Despite Google SSL Search Term Encryption
Richard Kirk, Head of SEO at Performics, took issue with a recent column on SEW and asked to post a rebuttal. Given…
Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing
By combining these old-fashioned journalistic values with today’s SEO rules, you’ll arrive at great content that’s concise, easy to understand and share,…
Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]
A study examines the click-through rate and user behavior for Bing. Bing's top result gets 9.66 percent CTR, with the top page…
Getting Social Traffic on the SERPs Without SEO
Google and Bing are trying to figure out the best ways to show social results in search results. Personalization and real-time results…
Search Personalization & the User Experience
As the engines evolve we need to find ways to evolve with them. This is what I like to call “future proofing.”…
Integrating SEO & PPC: 3 Areas to Explore
We're headed toward a more "organic" paid search experience. It’s in the best financial interests of Google to move click share towards…
Social Signals & SEO: Focus on Authority
When evaluating your social strategy from an SEO perspective, you need to focus on your own authority and relationships with other social…
Google+ Adds Real-Time Searching and Hashtag Support
Google+ is rolling out real-time search results, allowing users to click either the "Most recent" or "X more recent posts" to see…
Should the Government Decide Where You Rank at Google?
Top rankings at Google should be seen as a bonus in your overall marketing strategy not an inherent right. Although Google's halo…
Google Eye-Tracking Study Highlights Impact of Local/Places Results
SEOmoz recently conducted an eye-tracking study that looked into the way people focus on results on different Google layouts, including those with…
Keyword Research: Dealing With Uncertainty
When selecting the keywords you want to rank for, you must take several factors into account. Preferably you’re able to calculate its…
Google AdWords Puts More Weight on Relevance, Landing Page Quality
Google is rolling out a global update to how the AdWords quality score is determined and how much impact that score has…
Page 24 of 40