SEM.
Summer Prep for a Very Merry PLA Christmas
With the recent changes and expansion of Google's Product Listing Ads (PLA) program, it's never too early to start preparing so you…
Local Keyword Research: 3 Ways to Use Google
The tools available for mining and identifying keywords that will drive the highest ROI are extensive, but often the best place to…
How Affiliates Can Implement Future-Proof SEO
For many SEO affiliates, the last year was a very tough one, especially because of the two Google updates: Panda and Penguin.…
SEO & Content: The Time is Now for Collaboration! [Data]
Whatever your current level of collaboration with content teams, consider ways in which you can work more closely with them. The data…
How to Prepare & Submit a Digital Marketing Conference Proposal
Speaking at a digital marketing conference is a great way to build your name, forge new relationships, and advance your career. Here…
5 Tactics to Bridge the Online and Offline Sales Funnel
Marrying online and offline marketing initiatives is a daunting challenge. If you're looking to improve your lead generation efforts, here are a…
OK Google: ‘The End of Search as We Know It’
Google is working toward its vision of what the future of search should be, and yesterday at the I/O event announced developments…
7 Ways to Get More Out of Your Conversion Confirmation Page
Improving your conversion rate is one of the most important tactics in your SEM toolkit. Yet, the purchase/lead confirmation page is often…
7 Essential Skills for Managing PLA Campaigns
When thinking about how to manage PLA programs, retailers often have a tricky personnel decision to make. Should you hire someone with…
Yahoo Bing Network: New Details on Searchers Not Using Google
ComScore data shows that some 47 million U.S. searchers can be found exclusively on the Yahoo Bing Network, not on Google. Additionally,…