SearchEngineWatch.
Google Offers Advertisers Logo Certification & Other Aids
Google’s launched a new Google Advertising Professionals program designed to assist those who manage multiple AdWords accounts on behalf of others, such…
More Search and Browsing Fun with Firefox
Mozilla Firefox has features and extensions that go far beyond what you get with Internet Explorer. Here's how to turbocharge the browser…
Firefox, Google and Web Search
Mozilla Firefox has Google, Yahoo and other search tools baked in, but they are just the tip of the iceberg when it…
Search Marketing Beyond Google and Overture
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality,…
Desktop Search & The Search Marketer
Fredrick Marckini weighs in on how desktop search may impact search marketing: Google’s Desktop Search Could Change SEM Forever, from ClickZ. A…
Most Search Marketers Unsophisticated
Another bit of catch-up from last week, news of a report from JupiterResearch that finds search marketers still have a lot of…
Search Ads Used By More Than “New Breed” Advertisers
According to Dan Gillmor of the San Jose Mercury News, Google and other search companies are tapping into a new breed of…
Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness…
Search Engine Marketing For Travel-Related Sites
Search marketing in the travel industry is brutally competitive, with intense jockeying between travel agencies, affiliates, wholesalers and travel products companies themselves…
Search Marketing Off the Beaten Track
Opportunities for effective, inexpensive search marketing are abundant when you and 'think outside the (Big Search) box' and look to vertical or…