- 4
- articles
- 2003–2004
- on Search Engine Watch
- Industry
- most covered
Author
Dana Todd
2004
Industry
Search Marketing Beyond Google and Overture
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But…
Industry
Use Caution when Going Broad with Overture and Google
Running a pay-per-click (PPC) campaign on Google and Overture can get complicated, especially now that both networks offer different types…
2003
Industry
The State of the Search Engine Industry
Noted search engine experts and analysts explored the major themes and trends driving the current and future state of the…
Industry
Managing a Pay-Per-Click Search Engine Marketing Campaign
How do you choose a firm to manage your pay-per-click (PPC) search engine marketing campaign? The CEOs of four well-known…