Search engines.
Search Marketing Beyond Google and Overture
When most people talk about pay per click (PPC) search engine advertising, Google and Overture (Yahoo!) take center stage. But in reality,…
Changes to Snap
On the Snap blog, Bill Gross lets us know about some changes to the appearance of his new search engine. We changed…
Learning from a Master in the Web Search Garage
There are searchers, and then there are Super Searchers. Super Searchers have the ability to find seemingly any type of information, either…
Google-BellSouth Partnership — Not Quite Revolutionary
AdAge examines the new Google-BellSouth deal to explain why the two partnered: Why the Google-BellSouth Yellow Pages Deal Happened. Frankly, there’s nothing…
Desktop Search & The Search Marketer
Fredrick Marckini weighs in on how desktop search may impact search marketing: Google’s Desktop Search Could Change SEM Forever, from ClickZ. A…
The Sophisticated Search Marketer
A new report from JupiterResearch finds that many search marketers have yet to become sophisticates in how they conduct search marketing campaigns…
Microsoft Prepares Massive Marketing Campaign for New Search Engine
Can traditional consumer-facing marketing/advertising do anything to help gain search market share from a company, Google, that has used very little of…
Searching For Packaged Goods
People looking for consumer packaged goods — you know, boxes of tissue, dog food, cans of soup and other products on shelves…
Web Feeds, Blogs & Search Engines
Blogs are increasingly popular, and can have a dramatic effect on search engine positioning. How can you best take advantage of this…
Search Online, Buy Offline: How to Tell?
Many people do extensive product research online but end up buying from brick and mortar retailers. How can you track the effectiveness…