search advertising.
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing buck. Intelligently…
Combating Click Fraud, Trademark Infringement and other Search Engine Nasties
Lurking in the shadowy regions of the web are all manner of scoundrels bent on promoting their web sites at the expense…
Local Search Marketing: New Challenges, New Opportunities
It’s tempting to think of local search as merely a subset of a broader search marketing campaign, but best results come with…
AlmondNet Debuts “Post-Search” Search Behavioral Ad Network
AlmondNet is unveiling a new program today to deliver advertising across the web targeted to the topics someone has searched on recently,…
Companies Swarm to Search Advertising
The Chicago Tribune article: Web words become a lucrative market, offers an overview of how search ads work, touches on click fraud,…
SEO Versus SE Ads
When I do my introductory talk about search marketing at our Search Engine Strategies shows, I explain that search marketing it is…
Google At $235 Per Share?
RBC analyst Jordan Rohan thinks that expansion in Western Europe, more spending on search advertising, and more searches generated through broadband growth…
Say Hello to the Local Search Guide
Media Post reports on the launch of the Local Search Guide at SES in Chicago. The new online local advertising resource will…
Geico v. Google Previews
The New York Times and Media Post offer overview articles about the Geico v Google trial that begins today in Alexandria, Virginia.…
Most Search Marketers Unsophisticated
Another bit of catch-up from last week, news of a report from JupiterResearch that finds search marketers still have a lot of…