- 7
- articles
- 2000–2006
- on Search Engine Watch
- Industry
- most covered
Heather Lloyd Martin
2006
Leveraging the Global SEM Landscape
Want to go worldwide with your search marketing campaigns? Here's advice from global search marketing experts on the campaign intricacies…
2005
Search Engine Ad Reps: Friend or Foe?
Search engines employ advertising representatives to help search marketers, but sometimes relations between ad reps and search marketers can be…
Forecasting Paid Search Traffic
Despite the hype, being #1 in paid search results may not provide your company the desired bang for your marketing…
Pay-Per-Call: A New Avenue for Search Marketers
Local search in the U.S. is hot, but nearly 14 million companies—most of them small-to-medium sized businesses—are missing the local…
2004
Connecting with Customers through Search Market Research
Want to learn to improve your customers' experience, pinpoint buyers' exact interests and reach prospects at every phase of the…
Delving Deep Inside the Searcher’s Mind
Which search engines do searchers prefer and why? How do users use search engines to find the information they want?…
2000
Search Engine Marketing Boosts ROI for B2B Sites
A special report from the Search Engine Strategies 2002 Conference, August 12-14, San Jose, CA. Many Business-to-Business web sites don’t…