ROI.
Google Inks PPC Deal with ReachLocal for SMBs
Google’s local reach rarely exceeds its grasp. Google signed a new partner that raises the stakes in local search and puts IYPs…
Poor Market Less Impact On Online Marketing Of Real Estate
The subprime debacle and poor economic growth has not impacted the online marketing of real estate at least as far as online…
Thoughts on Don Schultz’s Keynote at SES
On Monday afternoon at SES Chicago, Don Schultz of Northwestern University was the featured keynote speaker. His presentation focused on providing some…
Brand Strategies for Search Marketing – Part 2
PPC strategies for branded keyword portfolio management. Shaq Attack-tics.
How to Integrate PPC and Display Advertising
Integrate paid search (PPC) campaigns with display advertising. In two easy cycles.
Clickable Areas on AdSense Redefined
Google announced today on the Inside AdSense blog that it has redefined the clickable area of its text ads to make only…
Bid Management Lookback Options
PPC bid management tools. Do look back. Your competition may not be gaining on you.
Tracking Real Value with Incremental ROI
You may be losing money with certain keywords in your PPC campaigns, but still be making a profit. Don't let net ROI…
Do You Know What’s Really Causing Your Results?
Is a seasonal lift masking losses in your PPC campaign? Sometimes, gains in ROI could have been even better, if you could…
Content Advertising Explained – Part 2
Content Advertising. It's the marketing strategy underlying GoogClick. Find out why it's so powerful.