ROI.
Invest Time in Twitter Now for Long-Term Rewards
Links are still the short-term payout. But there may come a time where "social media mentions" are a factor in search engine…
SES San Jose Preview: A Conversation With Metric Voodoo
Readers of this blog are aware that we’re less than a month away from SES San Jose (Aug 10-14). In anticipation of…
Search Engine Land Disses SEM Bid Management Software
I know the editorial statements of guest contributors are not the opinions of Search Engine Land but someone should have read this…
Balancing Efficiency and Volume in Paid Search
On a daily basis, paid search managers must balance efficiency and volume in an effort to meet the goals of the campaign.…
Three Lists from SES Toronto’s Social Media Panel
In the “Social Media: Do Big Companies Get It?” panel at SES Toronto, it turned out that the three presenters each offered…
Checking in on 2009 Search Shifts & Predictions
In the online world, we tend to make predictions and never really look back. Today, we'll buck that trend and look at…
Click Forensics Launches New Traffic Quality Management Platform
Click Forensics today unveiled a newly-architected version of its traffic quality management platform. Here’s what to expect: Click Forensics Site Score –…
SearchMe Launches Search Advertising Beta
Visual search engine SearchMe has launched a search advertising test and is looking for beta testers. The program is open to 500…
Google Dropping Radio Ads, Selling Radio Automation Business
Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from AdWords and…
SEW Experts: Web Analytics 101, Part 2
When using Web analytics, it’s easy to get caught up in all the numbers and lose sight of the overall goal of…