ROI.
Incentives Work: Microsoft Seeing Positive Results from Cashback Program; Partners with Shopping Cart Providers
It’s easy to pick on Microsoft. It’s practically a national pastime at this point. So when they announced their Cashback program to…
Building the business case for going to SES San Jose
It’s that time of year again. Search Engine Strategies San Jose will be held the week of August 18, 2008. And whether…
The Ginsu Guide to Search Analytics
Search analytics as sharp as a Ginsu knife. But WAIT, there's more...
SEW Experts: The Ginsu Guide to Search Analytics
The ability to track online (and in many cases offline) advertising to offline conversions has been the biggest hurdle in measuring ROI…
Contextual Advertising: How to Target Sites in AdSense
Forget Microsoft-Yahoo. Make more money in contextual advertising. Here's how to use site targeting in the Google Content Advertising network.
1,000 Yahoo Layoffs and 4 Key Yahoo Trends for CEOs
Yahoo Panama posted a 20 percent improvement in RPS (Revenue Per Search) in Q4, following three consecutive revenue growth quarters. “Yahoo O&O”…
Microsoft Expands its PPC adCenter Content Network
Launched with little fanfare late last year, Microsoft’s adCenter Content Network initially only included Microsoft web properties. Now there are signs they’re…
Selling CEOs on Search Engine Marketing
https://www.skylinetechnologies.com/services/online-marketing/news/EyeTrack.pdf What’s the biggest mistake any search engine marketer can make? Blowing a presentation to decision-makers. Even with phenomenal results and ROI,…
Don’t Worry About That Economic Slowdown
The Search Ad marketplace “sky” won’t fall when our economy slows or possibly kicks into a recession this year. Lately, we have…
Will Newspapers Compete with SEOs and SEMs?
The Kelsey Group analysts get Search. Today their analyst team published 2008 Local Search trends and developments. Breaking news you can use…