- 19
- articles
- 2009–2010
- on Search Engine Watch
- Industry
- most covered
Joshua Palau
2010
Four Search Predictions for 2010
Post-recession efficiency, behavioral targeting, Bing, and Google will all shape our industry this year.
2009
Good Riddance, 2009
Let's face it, 2009 was a pretty awful year. And not just the world of advertising. But there are signs…
Search is Search: Paid and Organic Search Synergies
You don't have paid search goals and organic search goals; you have search goals. There are opportunities for synergies and…
Frugal Is the New Black
The economic climate has changed consumer behavior. Embrace that change. The basic tenets of marketing still apply in a down…
Integrating Search, Part 2
Integration can be tricky, but stepping out of your comfort zone and embracing the larger world around you can mean…
Integrating Search, Part 1
Some simple tips to help your agency and search teams start pursuing better integration.
Google: The Accidental Monopoly
Whether it's the SideWiki or other new enhancements, Google's clout allows it to play around in a way that can…
The Big “O” — Offshoring
Offshoring is a simple word, but one that elicits strong responses. In a down economy, the case for offshoring is…
Is Search Innovative?
Some clients see search as a static landscape, something to treat with a "set it and forget it" mentality. But…
Observations from SES San Jose
The world of search is getting more mature and continues to have tremendous importance. Despite the economic downturn, people came…
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